Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
Selling Loans Keeps Production Engine Running Smoothly
Randy Gunderson, CFO for WSECU, discusses selling mortgages to Fannie Mae and participating consumer and commercial loans.
Qualitative And Environmental Factors In The ALLL
How a solid allowance methodology and consistent application provides peace of mind for a Colorado credit union.
Survive Together Or Merge Alone
The rate of mergers among the industry’s smallest credit unions is increasing, but one group of leaders has devised a way to share a variety ...
A Strategy To Build A Balanced Branching Diet
Sharonview FCU is embracing an “and” — not an “or” — approach to physical branching and virtual channels.
What Does This Credit Union Look Like From The Member Perspective?
Steve Webb, COO of Neighbors Federal Credit Union, discusses how the credit union is realigning its strategy and turning its design upside-down in the process.
How Back-End Cooperation Will Help 6 Credit Unions Cut Compliance Costs By $200K
Six small credit unions have projected more than $200,000 in compliance costs savings over the next two years with their new CUSO — and they ...
How To Align Investments With Balance Sheet Needs
Patelco Credit Union takes a holistic view when it comes to evaluating investment decisions.