Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
Wescom Gains International Reach With A New UCLA Partnership
A relationship with the university’s Dashew Center will help the California credit union reach incoming international students, some of whom have already joined the cooperative.
How 1 Foundation Tackles 2 Mandates
A new foundation from Excite Credit Union focuses on disaster relief and college savings to support its markets in California and North Carolina.
Buy Now, Pay Later The Member-Friendly Way
Advantage Plus has entered the BNPL arena and is crafting a solution to ensure members don't overextend themselves.
Adding Fun To Financial Education
Abound Credit Union’s in-house curriculum meets state requirements while engaging and entertaining young students.
An Inside Look At Organizational Change
Methodologies to manage change abound, but these two credit unions have best practices and lessons learned that can apply to everyone.
When Banks Left The Community, Honor Credit Union Stepped In
After Huntingdon Bank closed several branches where the credit union has a presence, Honor purchased five of those locations so those communities wouldn’t be banking ...
How The TowerCares Foundation Maximizes Its Impact
As the philanthropic organization surges past the $1 million mark, its CEO looks back on lessons learned and offers advice for those just getting started.
Mentoring Program Connects C-Suite Women With Young Black Professionals
A six-week, 1-to-1 mentoring program connects white women in senior leadership positions with up-and-coming black women in the credit union industry to open discussion around ...
A Call For Cooperatives To Close The Racial Homeownership Gap
GreenState Credit Union has committed $1 billion toward home loans for communities of color. CEO Jeff Disterhoft is rallying the entire industry to take similar ...
Crowdsourcing For A Cause: How Blue FCU Plans To Ease The Down Payment Pinch
The Wyoming-based credit union is testing a program that rewards members for contributing to a fund to help other members more easily afford a down ...