Michigan State University Federal Credit Union
Best Of Analytics 2018
Credit unions and every other business vertical are investing in the tools and talent to slice, dice, and deliver on the potential stored in their consumer data. Call it business intelligence. Call it member analytics. There are more names, too, for the rapidly developing techniques and technology used to drive better decision-making and improve internal efficiencies. Here are seven of
How To Capitalize On Member Intelligence
The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.
How To Build A BI Team That Drives Results
Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted lists for outreach efforts such as e-statement adoption and credit card marketing campaigns. Predictive analytics and advanced techniques for identifying potential market opportunities are in development. Acting on member data is a growing imperative at
A Pop-Up Branch Serves As A Concept Testing Ground
New ideas like a feedback wall, location-specific specials, and iPads loaded with financial literacy apps for youth highlight MSUFCU’s pop-up experiment.
Credit Unions Are Turning The Motor City Into Mortgage City
Quicken Loans might be underpinning the revitalization of Detroit, but financial cooperatives are serving the long-awaited renaissance in their own ways.
4 Ways To Increase Member Engagement
MSUFCU looks inward to identify sticky products and save members millions.