2016 Priorities At-A-Glance

What do credit union executives hope to accomplish in the coming year? Feedback from the 2016 Executive Outlook Survey shines a light on a few things.

Lending, lending, and lending. That imperative dominated the goals listed by respondents to Callahan & Associates annual Executive Outlook Survey.

Fifty-four of the 129 respondents to the open-ended question, What are your department’s biggest goals for 2016? mentioned loan growth in one form or another in their replies.

No. 2? A more efficient operation.

But what else did they say? Well, a lot, actually. Check out the word cloud below; it gives greater prominence to the words and phrases that appeared more frequently in executives answers.

April 30, 2016

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