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Learning from a Dual-Marketing Strategy

With a dedication to its members and to the spirit of family, Affinity Plus has made giving back a major priority. With a dual-marketing strategy, Affinity is learning from both its local and national partnerships.

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People Before Profits Turning a Normal Banking Process Upside Down

You shouldn't have to wait for your first million to see a decent return on your money, was the message of BECU's ($7.6B, Seattle, WA) ...
Features

Learning from a Dual-Marketing Strategy

With a dedication to its members and to the spirit of family, Affinity Plus has made giving back a major priority. With a dual-marketing strategy, ...
Features

Darwinism vs. Intelligent Design

According to Ed Callahan and Bucky Sebastian, the future share and direction of the credit union industry may lie in the hands of mid-sized credit ...
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Employee Incentives and Credit Union Results (part 2)

In Part 2 of this series we explore the performance of credit unions with incentive programs. Is there a correlation between staff incentives and operational ...
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“Yesterday’s Homeruns Won’t Win Today’s Game:” The Need For Strategy

Strategic planning has become an important initiative by credit union executives to plan for future success and remain competitive.
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Four Ways that Neighborhood CU Grows Members

After discussing Neighborhood CU's community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
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Another Y2K? Why a Data Processor Conversion Doesn’t Have to Be

Using the benefit of hindsight, one credit union shares its steps to a successful data processor conversion.
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Strategies to Increase Debit Card Usage

Many credit unions just issue a debit card to their members with a checking account. Learn how Patriot FCU, University FCU and Citibank structure their ...
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UnitedOne Has Gone the Whole Nine with Youth

In its ninth year of operating an in-school branch at Monroe Elementary School, UnitedOne has surpassed both its initial and revised goals for deposits.
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How Pentagon Builds Credit Card Loyalty

Between common-interest affinity programs, low rates, and monthly cash back rewards, Pentagon has clearly put the member first in credit card lending.
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