Forget product, place, price and promotion. This three-part series features credit union success stories that demonstrate the power of the new three P’s.
While many credit unions are finding success in share certificate growth, others are pursuing innovative strategies to achieve results in regular share, money market and share draft accounts.
Learn about Jim Blaine’s focus on members’ financial needs.
Diana Dykstra, CEO of San Francisco Fire Credit Union ($423m, San Francisco, CA) describes their 2007 strategy for demonstrating the credit union difference – allowing members to set their own rates and create their own accounts.
Backed by record-setting financials but with low member growth, Pete Sainato, CEO of Justice FCU, is instigating a program of significantly boosting return and value to members.
How Oxford FCU is having success with its’ two-pronged strategy that is attracting younger members and driving up debit card usage.
The fastest growing segment of our country’s population represents an oportunidad importante for credit unions.
Defying the stall in industry growth rates, BECU is growing shares at five times the national average according to First Look data. What is driving their success?
Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the credit union.
BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail stores.
Diana Dykstra, CEO of San Francisco Fire Credit Union ($423m, San Francisco, CA) describes their 2007 strategy for demonstrating the credit ... 
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.