4 Ways To Ensure A Successful Brand After A Credit Union Merger
Concentrate on four key merger elements that take into account all stakeholders.
Concentrate on four key merger elements that take into account all stakeholders.
The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
Credit unions have turned out solid core business results in 2012.
To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical case study.
After partnering with the Federal Home Loan Bank of Boston, Grafton Suburban discovered that first mortgage applicants who qualified for grants were hard to find.
CUSOs support network building so that credit unions can bring progressive services to market.
Surrounded by companies with generous benefits, Redstone leveraged an on-site clinic to attract talent and cut medical costs.
A shift in the secure payments standard is coming, but not every institution is ready to make the switch just yet.
nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.