Exit Interview: Cheryl DeBoer, Advia Credit Union
After 18 years as CEO at the Kalamazoo, MI, cooperative, DeBoer is ready to pass the torch to a new generation of leaders.
After 18 years as CEO at the Kalamazoo, MI, cooperative, DeBoer is ready to pass the torch to a new generation of leaders.
Top-Level Takeaways CBC Federal Credit Union launched an insurance CUSO in August 2021 to provide members with money-saving options. As an added bonus, the CUSO also adds a new source of non-interest income. The CBC Insurance Agency has already surpassed its 100-policy milestone. The credit union now has plans to offer DMV registration services in-branch.
More targeted giving and other changes helped the foundation make a bigger difference in the lives of North Carolinians — especially those in rural and low-income communities.
Without an independent and full accounting, it’s not only NCUA’s credibility that suffers, it’s also the soundness and self-confidence of the cooperative system.
Credit unions have many assets that would appeal to Gen Y and they should show them off.
Credit unions have many assets that would appeal to Gen Y and they should show them off.
To reach Gen Y, consider fundamentally changing the way you view social media’s power.
Credit union members are likely to face fewer medical-related financial disasters under upheld healthcare reform.
Since its launch in 2010, the credit union’s Summer Youth Employment Program has helped young members earn an income, save money, and build financial wellness.
Six things to consider when determining which vendor is the best choice to migrate IBM i and other servers to the cloud.
Credit unions have many assets that would appeal to Gen Y and they should show them off.
To reach Gen Y, consider fundamentally changing the way you view social media’s power.
Credit union members are likely to face fewer medical-related financial disasters under upheld healthcare reform.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.

To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.

Check all the right boxes while tying your credit union compliance efforts to strategy.