Callahan’s 2015 Executive Outlook Survey

Does the future look bright for U.S. credit unions? Industry leaders weigh in on where they see opportunities and challenges.

Click on section of the country.

The Northeast, plus Michigan Region 2: Eastern states from Iowa to Virginia The Rocky Mountain West, from Montana and Minnesota to Texas Region 5: The West The Southeast, plus Indiana and Kentucky

Back To Regional Map Region 2 Region 3 Region 4 Region 5

Click On The Regional Navigation Tabs To Read Responses From Each

Eight times a year, the Federal Reserve reports on the economic conditions of its 12 districts using feedback from business owners, economists, market experts, and others.

Four years ago, Callahan & Associates launched its own version of the Fed’s Beige Book with an executive survey aimed at discovering what is happening on the ground in the five regions designated by NCUA.

For Callahan’s 2015 Executive Outlook Survey, credit union leaders offered feedback about where they saw opportunities and challenges in three key areas: lending, asset and liability management, and technology and operations.

A few recurring themes emerged this year, including:

  • Technology is an opportunity, but keeping expenses in check for technology, operations, staffing, expansions, etc. is a challenge.
  • The threat of impending regulation including concerns about possible changes to non-sufficient funds (NSF) standards is of concern.
  • Interest rates present a mixed bag of both opportunities and challenges.
  • Competition is getting tight, from both non-financial institutions and other credit unions.

The following answers are a representative sample of the larger outlook survey and are visually categorized as either an opportunity (+), a challenge (), or a mix of both (+/). Take a look to see if your credit union faces similar situations, then download the full set of responses as a PDF using the button below.


January 19, 2016

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