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Credit Card Spending Is Up. Is Your Program Competitive?

With costs and regulatory pressures rising, many institutions are turning to an agent-issuing model to ensure members get superior service.

Are you actively investing in your credit card program or is it on autopilot? More than 75% of households have at least one general purpose credit card making them a critical offering for member satisfaction.

Increasing costs, time commitment, and regulatory pressures have many leaders pivoting to the agent-issuing model to ensure their members have access to the products they need from the credit union they trust.

Dive into the new Elan whitepaper to:

  • Learn key performance indicators to examine during a profitability analysis.
  • Hear from four credit unions on how outsourcing has made a positive impact for their members and their institution.
  • Identify questions to ask potential partners during the RFP process.

Our credit card program wasn’t growing. We had a rewards program, but it was stagnant. We had to do something with it, but we didn’t have the expertise in-house. We wanted to turn it over to a good partner like Elan Credit Card, but still be involved.

Tom Lex, CEO, Heartland Credit Union

Elan partners benefit from a proven, holistic credit card program that focuses on the unique needs of each credit union. Additionally, Elan takes on compliance, technology, product development, risk, and more so you can focus on your members.

Cardmembers benefit from a large product suite, robust rewards program, ever-evolving digital capabilities, and a dedicated fraud-protection team.

Read this paper to learn more about causes impacting credit card program profitability and how utilizing an agent partner can support your credit union. Elan is proud to have a 99.3% partner renewal rate that reflects how valuable our program model, staff, technology, and products are to our partners and their cardmembers.

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This article is sponsored by a recognized solutions provider in the credit union industry. Callahan & Associates does not endorse vendors or the solutions they offer, and the views and opinions offered here might not reflect those of Callahan. If you are interested in contributing an article on CreditUnions.com, please contact the Callahan team at ads@creditunions.com or 1-800-446-7453.
August 4, 2024
CreditUnions.com
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