What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Looking Bad With a One-Time Hit
April 29, 2016
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In the short-term, Mountain America’s ROA plunges but the merger that caused it looks like a long-term winner.
These are Not Statistics; These are Our Members
April 29, 2016
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GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest credit union in Florida and with more than $2.1 billion in assets one of the largest 60 credit unions in the country. Unfortunately, Tampa was one of the first areas hit with the “credit crisis,” trouble in housing arriving in 2007.
You Have Chosen … Wisely
April 28, 2016
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Purdue Federal procures longer lasting financial relationships with its affinity card product.
Good Loans for Students = Good Business for Members 1st FCU
April 28, 2016
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Members 1st FCU finds early success with recent launch of private student lending solution.
Capital Options: One Credit Union’s Innovative Solution
April 28, 2016
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One of the most important issues facing credit unions today is capital options. San Francisco Fire CU has developed an innovative solution in the form of their Member Capital Account.
2Q Results of Two Leading Credit Unions Reflect Strong Commitment to Members
April 28, 2016
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Pentagon and SchoolsFirst post strong second quarter results but how they are achieving such healthy results – by delivering exceptional member value – is more noteworthy.
Crafting the Right RBP Program: A Case Study with Ent FCU
April 28, 2016
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Ent FCU provides a strong example of the need to continuously reevaluate one’s RBP program to ensure it meets both the members’ and the credit union’s needs.
Navy’s Year-End Results
April 28, 2016
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Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit union.
Eagle FCU’s Triple Win: Growth, Community, Strong SEG Relationship
April 28, 2016
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One Louisiana credit union turned challenges into opportunities and reports member growth over four times the industry average and loan growth over fifteen percent.
Establishing A Mortgage Rebate Program
April 28, 2016
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As credit unions seek to develop a mortgage rebate program to encourage realtor loyalty and participation, they are confronted with many options. BECU and Bethpage FCU have taken two different routes, but have both achieved success.
Looking Bad With a One-Time Hit
In the short-term, Mountain America's ROA plunges but the merger that caused it looks like a long-term winner.
These are Not Statistics; These are Our Members
GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest ...
You Have Chosen … Wisely
Purdue Federal procures longer lasting financial relationships with its affinity card product.
Good Loans for Students = Good Business for Members 1st FCU
Members 1st FCU finds early success with recent launch of private student lending solution.
Capital Options: One Credit Union’s Innovative Solution
One of the most important issues facing credit unions today is capital options. San Francisco Fire CU has developed an innovative solution in the form ...
2Q Results of Two Leading Credit Unions Reflect Strong Commitment to Members
Pentagon and SchoolsFirst post strong second quarter results but how they are achieving such healthy results – by delivering exceptional member value - is more ...
Crafting the Right RBP Program: A Case Study with Ent FCU
Ent FCU provides a strong example of the need to continuously reevaluate one’s RBP program to ensure it meets both the members’ and the credit ...
Navy’s Year-End Results
Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit ...
Eagle FCU’s Triple Win: Growth, Community, Strong SEG Relationship
One Louisiana credit union turned challenges into opportunities and reports member growth over four times the industry average and loan growth over fifteen percent.
Establishing A Mortgage Rebate Program
As credit unions seek to develop a mortgage rebate program to encourage realtor loyalty and participation, they are confronted with many options. BECU and Bethpage ...
Browse Topics
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.