What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Attracting SEGs and Serving Members with Alternative Payday Loans
April 28, 2016
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Carolina Trust FCU demonstrates the opportunity credit unions have to offer attractive payday loan alternatives.
Housing Bubble Affecting National Savings Rate
April 28, 2016
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Americans are now collectively a nation of spenders, not savers. Learn how First Entertainment Credit Union has bucked this trend and grown shares.
ILWU CU Boasts Increased Loan, Share and Asset Growth
April 28, 2016
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According to third quarter 2005 data, ILWU Credit Union has increased its loan portfolio, share accounts and assets tremendously.
Productivity Measures Vary Among Billion Plus
April 28, 2016
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The net spread per employee ratio is a productivity measure that portrays a wide array of business models among credit unions over $1 billion in assets.
Getting the Most from Staff Without Incentives
April 28, 2016
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Motivating staff can be a challenge. With a focused program on hiring, training and coaching, Partners FCU is encouraging employees with minimal monetary incentives.
Three Ingredients for a Successful Vehicle Remarketing Program
April 28, 2016
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Travis Credit Union shares three practices for structuring a remarketing program.
A Critical Piece in the Mortgage Lending Puzzle
April 28, 2016
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Online mortgage application capabilities are helping credit unions achieve strong results.
An A+ Approach to Indirect Lending
April 28, 2016
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Like everything else in Texas, indirect auto lending is big. Find out how one credit union successfully broke the mold of the typical Texan program.
Waking Up to the Potential of Credit Cards
April 28, 2016
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Turning around a card portfolio is possible. As Community First Credit Union highlights, devoting time and energy to a program can deliver results.
When it Comes to Credit Card Growth, They Hit the Bull’s Eye
April 28, 2016
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Bull’s Eye Credit Union has realized over 50 percent growth in its credit card loans last year. Find out the top ten credit unions by credit card growth and the secret to success for Bull’s Eye.
Attracting SEGs and Serving Members with Alternative Payday Loans
Carolina Trust FCU demonstrates the opportunity credit unions have to offer attractive payday loan alternatives.
Housing Bubble Affecting National Savings Rate
Americans are now collectively a nation of spenders, not savers. Learn how First Entertainment Credit Union has bucked this trend and grown shares.
ILWU CU Boasts Increased Loan, Share and Asset Growth
According to third quarter 2005 data, ILWU Credit Union has increased its loan portfolio, share accounts and assets tremendously.
Productivity Measures Vary Among Billion Plus
The net spread per employee ratio is a productivity measure that portrays a wide array of business models among credit unions over $1 billion in ...
Getting the Most from Staff Without Incentives
Motivating staff can be a challenge. With a focused program on hiring, training and coaching, Partners FCU is encouraging employees with minimal monetary incentives.
Three Ingredients for a Successful Vehicle Remarketing Program
Travis Credit Union shares three practices for structuring a remarketing program.
A Critical Piece in the Mortgage Lending Puzzle
Online mortgage application capabilities are helping credit unions achieve strong results.
An A+ Approach to Indirect Lending
Like everything else in Texas, indirect auto lending is big. Find out how one credit union successfully broke the mold of the typical Texan program.
Waking Up to the Potential of Credit Cards
Turning around a card portfolio is possible. As Community First Credit Union highlights, devoting time and energy to a program can deliver results.
When it Comes to Credit Card Growth, They Hit the Bull’s Eye
Bull's Eye Credit Union has realized over 50 percent growth in its credit card loans last year. Find out the top ten credit unions by ...
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MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?