What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Cutting Costs and Reaping Opportunities
April 26, 2016
No Comments
Arrowhead Central Credit Union finished 2007 with strong financial results despite its geographic location in the “eye of the storm” – California’s housing bust.
Don’t Panic. Stick to Your Mission.
April 26, 2016
No Comments
We are in the low portion of a normal cycle. Previous good planning should carry you through, but some points to remember: Don’t panic; keep diversified; emphasize service over yield; stick to your mission; and maintain strong contact with members.
Working Closely with the Diocese
April 26, 2016
No Comments
In the Saginaw area, Catholic Federal displays a deep commitment to the communities and the Catholic flock.
Finding Success at “Ministry Banking”
April 26, 2016
No Comments
Evangelical Christian CU serves ministries and even considers itself a kind of ministry as well – a ministry that helps other ministries by lending to them.
CEO Interview: Incorporating Strong Principles
April 26, 2016
No Comments
VUMCU works closely with Virginia ‘s Methodist churches to foster innovative small loans while working to expand into larger church loans and grow its membership.
CEO Interview: Looking for Impact
April 26, 2016
No Comments
David Mooney, a former JPMorganChase banker, talks about his work to convert United Airlines Employees CU to Alliant CU.
Using Referrals Effectively to Gain Wallet Share
April 26, 2016
No Comments
Patelco Credit Union tracks referrals from front line staff to their investment program. Doing so has lead to increased wallet share.
A Lot of People Thought I was Nuts.
April 26, 2016
No Comments
After moving to a credit union one-third the size of his former bank, Richard Hurt was asked to take the credit union to the next level.
Recruited to Help with a Community Focus
April 26, 2016
No Comments
Wide experience in various for-profit financial institutions allowed Simone
Lagomarsino a broad perspective on credit union strategy and tactics.
People Before Profits Turning a Normal Banking Process Upside Down
April 26, 2016
No Comments
You shouldn’t have to wait for your first million to see a decent return on your money, was the message of BECU’s ($7.6B, Seattle, WA) commercial to promote their Member Advantage and Early Saver Programs, for members younger than 18.
Cutting Costs and Reaping Opportunities
Arrowhead Central Credit Union finished 2007 with strong financial results despite its geographic location in the “eye of the storm” – California’s housing bust.
Don’t Panic. Stick to Your Mission.
We are in the low portion of a normal cycle. Previous good planning should carry you through, but some points to remember: Don’t panic; keep ...
Working Closely with the Diocese
In the Saginaw area, Catholic Federal displays a deep commitment to the communities and the Catholic flock.
Finding Success at “Ministry Banking”
Evangelical Christian CU serves ministries and even considers itself a kind of ministry as well – a ministry that helps other ministries by lending to ...
CEO Interview: Incorporating Strong Principles
VUMCU works closely with Virginia 's Methodist churches to foster innovative small loans while working to expand into larger church loans and grow its membership.
CEO Interview: Looking for Impact
David Mooney, a former JPMorganChase banker, talks about his work to convert United Airlines Employees CU to Alliant CU.
Using Referrals Effectively to Gain Wallet Share
Patelco Credit Union tracks referrals from front line staff to their investment program. Doing so has lead to increased wallet share.
A Lot of People Thought I was Nuts.
After moving to a credit union one-third the size of his former bank, Richard Hurt was asked to take the credit union to the next ...
Recruited to Help with a Community Focus
Wide experience in various for-profit financial institutions allowed Simone
Lagomarsino a broad perspective on credit union strategy and tactics.
Lagomarsino a broad perspective on credit union strategy and tactics.
People Before Profits Turning a Normal Banking Process Upside Down
You shouldn't have to wait for your first million to see a decent return on your money, was the message of BECU's ($7.6B, Seattle, WA) ...
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.