What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
These are Not Statistics; These are Our Members
April 29, 2016
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GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest credit union in Florida and with more than $2.1 billion in assets one of the largest 60 credit unions in the country. Unfortunately, Tampa was one of the first areas hit with the “credit crisis,” trouble in housing arriving in 2007.
You Have Chosen … Wisely
April 28, 2016
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Purdue Federal procures longer lasting financial relationships with its affinity card product.
Good Loans for Students = Good Business for Members 1st FCU
April 28, 2016
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Members 1st FCU finds early success with recent launch of private student lending solution.
Capital Options: One Credit Union’s Innovative Solution
April 28, 2016
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One of the most important issues facing credit unions today is capital options. San Francisco Fire CU has developed an innovative solution in the form of their Member Capital Account.
2Q Results of Two Leading Credit Unions Reflect Strong Commitment to Members
April 28, 2016
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Pentagon and SchoolsFirst post strong second quarter results but how they are achieving such healthy results – by delivering exceptional member value – is more noteworthy.
Crafting the Right RBP Program: A Case Study with Ent FCU
April 28, 2016
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Ent FCU provides a strong example of the need to continuously reevaluate one’s RBP program to ensure it meets both the members’ and the credit union’s needs.
Navy’s Year-End Results
April 28, 2016
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Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit union.
Eagle FCU’s Triple Win: Growth, Community, Strong SEG Relationship
April 28, 2016
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One Louisiana credit union turned challenges into opportunities and reports member growth over four times the industry average and loan growth over fifteen percent.
Establishing A Mortgage Rebate Program
April 28, 2016
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As credit unions seek to develop a mortgage rebate program to encourage realtor loyalty and participation, they are confronted with many options. BECU and Bethpage FCU have taken two different routes, but have both achieved success.
Interview with Corporate America Family CU: SEG Development Success
April 28, 2016
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Learn how one credit union achieved a record year in sponsor company growth.
These are Not Statistics; These are Our Members
GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest ...
You Have Chosen … Wisely
Purdue Federal procures longer lasting financial relationships with its affinity card product.
Good Loans for Students = Good Business for Members 1st FCU
Members 1st FCU finds early success with recent launch of private student lending solution.
Capital Options: One Credit Union’s Innovative Solution
One of the most important issues facing credit unions today is capital options. San Francisco Fire CU has developed an innovative solution in the form ...
2Q Results of Two Leading Credit Unions Reflect Strong Commitment to Members
Pentagon and SchoolsFirst post strong second quarter results but how they are achieving such healthy results – by delivering exceptional member value - is more ...
Crafting the Right RBP Program: A Case Study with Ent FCU
Ent FCU provides a strong example of the need to continuously reevaluate one’s RBP program to ensure it meets both the members’ and the credit ...
Navy’s Year-End Results
Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit ...
Eagle FCU’s Triple Win: Growth, Community, Strong SEG Relationship
One Louisiana credit union turned challenges into opportunities and reports member growth over four times the industry average and loan growth over fifteen percent.
Establishing A Mortgage Rebate Program
As credit unions seek to develop a mortgage rebate program to encourage realtor loyalty and participation, they are confronted with many options. BECU and Bethpage ...
Interview with Corporate America Family CU: SEG Development Success
Learn how one credit union achieved a record year in sponsor company growth.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?