What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Purpose Drives Performance
April 30, 2016
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Credit unions are operating from a position of strength; now, credit union leaders want to leverage that strength to have a greater impact on their members and communities in the area of financial health.
The Charter of Choice
April 29, 2016
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Moral arguments aside, Pentagon CEO Frank Pollack states that a strong business case can be made against conversions. The math is simple: the credit union charter is best for members.
Triggering a Portfolio Rescore: Understanding Risk in the Current Environment
April 29, 2016
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After a lengthy re-scoring process of 35,000 credit card holders, SAFE Credit Union used their service bureau’s Trigger Alerts to help manage the process.
Holding to a Solid Strategy
April 29, 2016
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Legacy FCU in Birmingham aggressively began positioning itself in the marketplace several years ago and now is reaping rewards.
A Tipping Point in 2010
April 29, 2016
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North Island Credit Union put in place a rigorous cost-cutting regime as soon as the economic crisis hit.
Building a Strong Branch Network
April 29, 2016
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America First Federal Credit Union added six new branches in 2007 to their existing 70.
Show Them the Money
April 29, 2016
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Tyndall’s performance-based culture maximizes efficiency and incentivizes employees.
Not All Negative – Northeast Credit Union Sees Record Growth
April 29, 2016
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At the end of 2008 Northeast Credit Union ($643M in Portsmouth, NH) posted 29.8% loan growth, 19.6% share growth and 20.5% member growth. A conversation with their President and CEO, Peter Kavalauskas, revealed the dedication to the cooperative’s success through new initiatives, solid execution, and an excellent market.
The Best Way to Grow Members in 2009
April 29, 2016
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Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of the disappearing bank’s deposits will change financial institutions within a year.
Looking Bad With a One-Time Hit
April 29, 2016
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In the short-term, Mountain America’s ROA plunges but the merger that caused it looks like a long-term winner.
The Charter of Choice
Moral arguments aside, Pentagon CEO Frank Pollack states that a strong business case can be made against conversions. The math is simple: the credit union ...
Triggering a Portfolio Rescore: Understanding Risk in the Current Environment
After a lengthy re-scoring process of 35,000 credit card holders, SAFE Credit Union used their service bureau's Trigger Alerts to help manage the process.
Holding to a Solid Strategy
Legacy FCU in Birmingham aggressively began positioning itself in the marketplace several years ago and now is reaping rewards.
A Tipping Point in 2010
North Island Credit Union put in place a rigorous cost-cutting regime as soon as the economic crisis hit.
Building a Strong Branch Network
America First Federal Credit Union added six new branches in 2007 to their existing 70.
Show Them the Money
Tyndall's performance-based culture maximizes efficiency and incentivizes employees.
Not All Negative – Northeast Credit Union Sees Record Growth
At the end of 2008 Northeast Credit Union ($643M in Portsmouth, NH) posted 29.8% loan growth, 19.6% share growth and 20.5% member growth. A conversation ...
The Best Way to Grow Members in 2009
Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of ...
Looking Bad With a One-Time Hit
In the short-term, Mountain America's ROA plunges but the merger that caused it looks like a long-term winner.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Purpose Drives Performance