What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Learning from a Dual-Marketing Strategy
April 26, 2016
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With a dedication to its members and to the spirit of family, Affinity Plus has made giving back a major priority. With a dual-marketing strategy, Affinity is learning from both its local and national partnerships.
Darwinism vs. Intelligent Design
April 26, 2016
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According to Ed Callahan and Bucky Sebastian, the future share and direction of the credit union industry may lie in the hands of mid-sized credit union CEOs.
Employee Incentives and Credit Union Results (part 2)
April 26, 2016
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In Part 2 of this series we explore the performance of credit unions with incentive programs. Is there a correlation between staff incentives and operational results?
“Yesterday’s Homeruns Won’t Win Today’s Game:” The Need For Strategy
April 26, 2016
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Strategic planning has become an important initiative by credit union executives to plan for future success and remain competitive.
Four Ways that Neighborhood CU Grows Members
April 26, 2016
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After discussing Neighborhood CU’s community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
Another Y2K? Why a Data Processor Conversion Doesn’t Have to Be
April 26, 2016
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Using the benefit of hindsight, one credit union shares its steps to a successful data processor conversion.
Strategies to Increase Debit Card Usage
April 26, 2016
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Many credit unions just issue a debit card to their members with a checking account. Learn how Patriot FCU, University FCU and Citibank structure their programs.
How Pentagon Builds Credit Card Loyalty
April 26, 2016
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Between common-interest affinity programs, low rates, and monthly cash back rewards, Pentagon has clearly put the member first in credit card lending.
BECU Shows Strong Growth Momentum in First Quarter 2005
April 26, 2016
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For BECU ($5.4B) double-digit growth was the name of the game. See what key components were driving its success in the first quarter
DuPont Community Grows Credit Cards without Losing its Marbles
April 26, 2016
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DuPont Community Credit Union ($486m) had a goal of increasing credit card loans by $4.8 million in two months but surpassed it in only two weeks.
Learning from a Dual-Marketing Strategy
With a dedication to its members and to the spirit of family, Affinity Plus has made giving back a major priority. With a dual-marketing strategy, ...
Darwinism vs. Intelligent Design
According to Ed Callahan and Bucky Sebastian, the future share and direction of the credit union industry may lie in the hands of mid-sized credit ...
Employee Incentives and Credit Union Results (part 2)
In Part 2 of this series we explore the performance of credit unions with incentive programs. Is there a correlation between staff incentives and operational ...
“Yesterday’s Homeruns Won’t Win Today’s Game:” The Need For Strategy
Strategic planning has become an important initiative by credit union executives to plan for future success and remain competitive.
Four Ways that Neighborhood CU Grows Members
After discussing Neighborhood CU's community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
Another Y2K? Why a Data Processor Conversion Doesn’t Have to Be
Using the benefit of hindsight, one credit union shares its steps to a successful data processor conversion.
Strategies to Increase Debit Card Usage
Many credit unions just issue a debit card to their members with a checking account. Learn how Patriot FCU, University FCU and Citibank structure their ...
How Pentagon Builds Credit Card Loyalty
Between common-interest affinity programs, low rates, and monthly cash back rewards, Pentagon has clearly put the member first in credit card lending.
BECU Shows Strong Growth Momentum in First Quarter 2005
For BECU ($5.4B) double-digit growth was the name of the game. See what key components were driving its success in the first quarter
DuPont Community Grows Credit Cards without Losing its Marbles
DuPont Community Credit Union ($486m) had a goal of increasing credit card loans by $4.8 million in two months but surpassed it in only two ...
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.