What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Expanding the Use of Online Surveys
April 22, 2016
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Online surveys are increasingly being used to enhance decision-making. This article highlights two credit unions that are extending their use of surveys in two different ways.
Share Draft Marketing Strategies
April 22, 2016
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Learn how Schools Financial CU, Digital FCU and Anheuser-Busch Employees’ CU structure and market their share draft accounts.
Preserving a SEG Niche While Expanding to the Underserved
April 22, 2016
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LCFCU works with various groups and resources to chart a course for the future.
One Credit Union’s Response to Mortgage Turmoil
April 22, 2016
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Kern Schools is looking to catch potential mortgage issues early by educating not only members but the community.
The Big Three: A First Look at 3Q Results
April 22, 2016
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Take a look at Navy, State Employees, and Pentagon’s 3Q results. All three industry leaders have posted strong growth.
A Campaign of Member Testimonials
April 22, 2016
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Unitus Community Credit Union used member testimonials to widen its presence in the community and convey member value.
Arizona State Pools Resources to Make a Splash in Business Lending
April 22, 2016
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Local banks were not providing good business service lending, so Arizona State stepped in with a full range of popular services.
X-factors: How can they drive your credit union’s success?
April 22, 2016
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Learn how CES Credit Union ($103M) in Ohio drove 20% organic growth by addressing one X-factor.
Strategic Planning to Make a Credit Union Stand Out
April 22, 2016
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Local Government FCU makes standing out a core part of their strategic plan.
Collaboration Brings User Feedback to the Forefront
April 22, 2016
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Better Branches, LLC is a CUSO formed out of SAFE Credit Union’s need for a more consistent service and cross-selling approach across their branch network. As with other collaborative CUSOs, Better Branches benefits from the strengths of its owners.
Expanding the Use of Online Surveys
Online surveys are increasingly being used to enhance decision-making. This article highlights two credit unions that are extending their use of surveys in two different ...
Share Draft Marketing Strategies
Learn how Schools Financial CU, Digital FCU and Anheuser-Busch Employees’ CU structure and market their share draft accounts.
Preserving a SEG Niche While Expanding to the Underserved
LCFCU works with various groups and resources to chart a course for the future.
One Credit Union’s Response to Mortgage Turmoil
Kern Schools is looking to catch potential mortgage issues early by educating not only members but the community.
The Big Three: A First Look at 3Q Results
Take a look at Navy, State Employees, and Pentagon's 3Q results. All three industry leaders have posted strong growth.
A Campaign of Member Testimonials
Unitus Community Credit Union used member testimonials to widen its presence in the community and convey member value.
Arizona State Pools Resources to Make a Splash in Business Lending
Local banks were not providing good business service lending, so Arizona State stepped in with a full range of popular services.
X-factors: How can they drive your credit union’s success?
Learn how CES Credit Union ($103M) in Ohio drove 20% organic growth by addressing one X-factor.
Strategic Planning to Make a Credit Union Stand Out
Local Government FCU makes standing out a core part of their strategic plan.
Collaboration Brings User Feedback to the Forefront
Better Branches, LLC is a CUSO formed out of SAFE Credit Union’s need for a more consistent service and cross-selling approach across their branch network. ...
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.