What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
How will Jim Blaine Create Value in NC in 2007?
April 21, 2016
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Learn about Jim Blaine’s focus on members’ financial needs.
Watch and Learn How One CU is Putting the Control in the Hands of the Member
April 21, 2016
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Diana Dykstra, CEO of San Francisco Fire Credit Union ($423m, San Francisco, CA) describes their 2007 strategy for demonstrating the credit union difference – allowing members to set their own rates and create their own accounts.
CEO Interview: Acting Boldly In Good Times
April 21, 2016
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Backed by record-setting financials but with low member growth, Pete Sainato, CEO of Justice FCU, is instigating a program of significantly boosting return and value to members.
Catch ‘Em Young: Grow Membership and Drive Debit Usage
April 21, 2016
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How Oxford FCU is having success with its’ two-pronged strategy that is attracting younger members and driving up debit card usage.
Unity One’s Three-Pronged Approach to Serve the Hispanic Community
April 21, 2016
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The fastest growing segment of our country’s population represents an oportunidad importante for credit unions.
BECU Posts 19% Share Growth and Rising Membership in 3rd Quarter
April 21, 2016
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Defying the stall in industry growth rates, BECU is growing shares at five times the national average according to First Look data. What is driving their success?
Would You Like a Loan with that?
April 19, 2016
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Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the credit union.
Branches in Retail Stores Propel Membership, Asset Growth
April 19, 2016
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BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail stores.
RSS Feeds at UW Credit Union are a First
April 19, 2016
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University of Wisconsin Credit Union in Madison with $730 million in assets have begun using RSS news feeds to update members on its monthly website content.
Navy Federal Credit Union Posts Strong Results in 2004
April 19, 2016
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Navy Federal Credit Union grew by nearly $3 billion in assets in 2004. Find out what the main drivers were behind their success in 2004.
How will Jim Blaine Create Value in NC in 2007?
Learn about Jim Blaine's focus on members' financial needs.
Watch and Learn How One CU is Putting the Control in the Hands of the Member
Diana Dykstra, CEO of San Francisco Fire Credit Union ($423m, San Francisco, CA) describes their 2007 strategy for demonstrating the credit ... CEO Interview: Acting Boldly In Good Times
Backed by record-setting financials but with low member growth, Pete Sainato, CEO of Justice FCU, is instigating a program of significantly boosting return and value ...
Catch ‘Em Young: Grow Membership and Drive Debit Usage
How Oxford FCU is having success with its’ two-pronged strategy that is attracting younger members and driving up debit card usage.
Unity One’s Three-Pronged Approach to Serve the Hispanic Community
The fastest growing segment of our country’s population represents an oportunidad importante for credit unions.
BECU Posts 19% Share Growth and Rising Membership in 3rd Quarter
Defying the stall in industry growth rates, BECU is growing shares at five times the national average according to First Look data. What is driving ...
Would You Like a Loan with that?
Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the ...
Branches in Retail Stores Propel Membership, Asset Growth
BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail ...
RSS Feeds at UW Credit Union are a First
University of Wisconsin Credit Union in Madison with $730 million in assets have begun using RSS news feeds to update members on its monthly website ...
Navy Federal Credit Union Posts Strong Results in 2004
Navy Federal Credit Union grew by nearly $3 billion in assets in 2004. Find out what the main drivers were behind their success in 2004.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.