Financial Performance

Learning from a Dual-Marketing Strategy

With a dedication to its members and to the spirit of family, Affinity Plus has made giving back a major priority. With a dual-marketing strategy, Affinity is learning from both its local and national partnerships.

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A Lot of People Thought I was Nuts.

After moving to a credit union one-third the size of his former bank, Richard Hurt was asked to take the credit union to the next ...
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Recruited to Help with a Community Focus

Wide experience in various for-profit financial institutions allowed Simone
Lagomarsino a broad perspective on credit union strategy and tactics.
Features

People Before Profits Turning a Normal Banking Process Upside Down

You shouldn't have to wait for your first million to see a decent return on your money, was the message of BECU's ($7.6B, Seattle, WA) ...
Features

Learning from a Dual-Marketing Strategy

With a dedication to its members and to the spirit of family, Affinity Plus has made giving back a major priority. With a dual-marketing strategy, ...
Features

Darwinism vs. Intelligent Design

According to Ed Callahan and Bucky Sebastian, the future share and direction of the credit union industry may lie in the hands of mid-sized credit ...
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Employee Incentives and Credit Union Results (part 2)

In Part 2 of this series we explore the performance of credit unions with incentive programs. Is there a correlation between staff incentives and operational ...
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“Yesterday’s Homeruns Won’t Win Today’s Game:” The Need For Strategy

Strategic planning has become an important initiative by credit union executives to plan for future success and remain competitive.
Features

Four Ways that Neighborhood CU Grows Members

After discussing Neighborhood CU's community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
Features

Another Y2K? Why a Data Processor Conversion Doesn’t Have to Be

Using the benefit of hindsight, one credit union shares its steps to a successful data processor conversion.
Features

Strategies to Increase Debit Card Usage

Many credit unions just issue a debit card to their members with a checking account. Learn how Patriot FCU, University FCU and Citibank structure their ...
Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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