A Way To Predict Member Behavior
How Oregon Community’s data warehouse is shaping marketing and saving the credit union time and money.
How Oregon Community’s data warehouse is shaping marketing and saving the credit union time and money.
The Business Analytics Innovation Team at Member One FCU tasks six employees with digging into data to find areas of opportunity.
Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution’s membership. But who owns business analytics at credit unions across the nation?
The Fed should admit it plans to raise interest rates only once it sees stronger economic growth, calm global conditions, and a sustainable upward trend in inflation.
Credit unions correlate giving back and growing loans, while accounting standards and succession planning spur table talk.
Regional credit union data shows cooperatives in the western states posted impressive growth during first quarter.
Real estate originations and balances climbed in the first quarter of 2016, showing the credit union industry is well positioned to serve the housing needs of members.
Purdue’s PFED Producers originated millions of dollars to SEG members in 2015 and tells how other credit unions can, too.
Amid an industry trend of strong share growth, one credit unions community partnership helps it stand out.
Credit unions again set new marks in major measurements of industry strength, and Callahan’s Trendwatch webinar has the details.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
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