Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

Innovation Only Goes So Far Without Internal Alignment

Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Blogs

Future Bets From Today’s Credit Unions

Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Financial Education & Financial Literacy

The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?

The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom ...
Features

The Long Game For Fintech At FORUM Credit Union

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
California

Mission Fed Weighs Fintech Returns Against Real-World Fit

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make ...
Features

Fintech Grounded In Mission As Much As Market Opportunity

Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk ...
Features

WSECU Invests In Innovation To Solve Pain Points

A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
Features

How MSUFCU Builds And Backs Fintech Solutions

MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Features

How A Holding Company Helps Service Credit Union Win At Fintech

The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Chris Howard, Callahan & Associates
Blogs

Connection And Caring Matter As Much As Knowledge And Resources

People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of ...

Future Bets For Fintech

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

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