Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Honoring Roots To Expand Reach

SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in a competitive market.

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A New Framework For Growth

The first book from Callahan CEO Jon Jeffreys outlines how credit unions can grow and differentiate themselves by putting purpose at the center of their business strategy.

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Features

Honoring Roots To Expand Reach

SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in ...
Features

Aggieland Credit Union Helps Student Entrepreneurs Learn, Earn, And Return

The Texas cooperative takes fun and philanthropy to the next level with a real-world business challenge that raised more than $57,000 for charity in one ...
Features

From Seed To Scale: The Credit Union Grant Model That Builds Capacity

With an eye toward sustainable success, a grant program in North Carolina empowers small nonprofits to fulfill their missions.
Features

Insights From The Outside: Reuniting Together

Three recovering bankers share new experiences at Together Credit Union.
Blogs

Celebrating 40 Years Of Credit Union Impact

From shaping the industry’s approach to data to framing the conversation around key industry issues, here’s a look at the impact we’ve made — and ...
Features

Great Strategy Requires Trade-Offs

A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest ...
Features

How Mission And Momentum Have Revolutionized Great Lakes Credit Union

Putting people first has transformed the Illinois-based cooperative into a local powerhouse that stands apart from the competition — and this is only the beginning.
Blogs

A New Framework For Growth

The first book from Callahan CEO Jon Jeffreys outlines how credit unions can grow and differentiate themselves by putting purpose at the center of their ...
Blogs

Credit Unions Deliver Impact. Members Are Here For It.

Better rates, lower fees, and steadfast community presence are returning real financial results for the credit union movement.
Blogs

A Year In Review And What Lies Ahead For Credit Unions In 2025

The cooperative industry has shown much resiliency in today’s shifting economic landscape. That sets a strong precedent for weathering whatever might come.
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