Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

When Members Talk, Listen

Members’ stories aren’t just proof credit unions fill a vital need for consumers — they’re also an opportunity for innovation.

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Features

First Tech Cultivates Hope (And Savings) For Foster Youth

A partnership between the credit union and a community nonprofit provides financial resources for at-risk kids during formative years.
Features

A Financial Shelter For Vulnerable Homeowners

A collaboration between Freedom First FCU and a local nonprofit is helping consumers ensure they can afford to buy a home and stay there for ...
Graph Of The Week

Where Are CDFI Designations Most Prevalent?

A look at how CDFI credit unions stack up in performance as well as geography.
Features

Member Stories. Meaningful Connections.

How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
Credit Union Industry Commentary

When Members Talk, Listen

Members’ stories aren’t just proof credit unions fill a vital need for consumers — they’re also an opportunity for innovation.
Graph Of The Week

Finding The Gaps In Financial Inclusion

Differences in how men and women view financial inclusion contribute to a drop in global ranking for the United States.
Features

A Big-Picture Approach To Financial Inclusion

A billboard contest from Financial Plus Credit Union has been a boon for BIPOC businesses owners in Michigan.
Features

What’s In A Name: Director Of Financial Inclusion And Community Engagement

Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
Features

There’s More Than 1 Way To Make A Mortgage

An inclusive approach to home loans at Honor Credit Union helps the cooperative confront inequality across Michigan.
Features

Kim Alexander On Leadership

This “recovering CFO” is embracing her new role of chief strategy and growth officer to help Blue FCU build on its blueprint for 2030.

Loan Trends In 2Q24

Fluctuating loan demand upset credit union lending pipelines and balance sheets in the first half of the year. How significant were these impacts?

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