JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Building A ‘Culture’ Of Confidence At MSUFCU
February 16, 2026
No Comments
How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.
What Is The K-Shaped Economy And What Can Credit Unions Do About It?
February 16, 2026
No Comments
The gulf between the haves and the have-nots has widened in recent years. Credit unions can help members catch up.
5 Takeaways From NLCUP 2026
February 10, 2026
No Comments
On-site coverage at the National Association of Latino Credit Union Professionals’ 2026 conference explores how representation, emotional experience, and community trust are converging to shape the future of credit unions.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
February 9, 2026
No Comments
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
February 9, 2026
No Comments
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
A Small Match Builds Big Emergency Savings At Lake Trust
February 9, 2026
No Comments
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Operationalizing Financial Wellbeing For Long-Term Growth
February 6, 2026
No Comments
Join a fireside chat as we walk through Patelco’s financial wellbeing strategy and the day to day tactics shaped by ongoing member and consumer behavior feedback.
5 Tucson Credit Unions Join Forces For Affordable Housing
February 2, 2026
No Comments
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
How 2 Credit Unions Reduce Recidivism 1 Class At A Time
January 26, 2026
No Comments
Royal and American 1 credit unions share how their educational programs ensure incarcerated people are re-entry ready.
Supercharge Your Youth Banking Accounts
January 20, 2026
No Comments
Boucoup supercharges your youth accounts to drive revenue, increase deposits, and fuel long-term growth—all while keeping your credit union in full control. Fully integrated with your core system, our white-label platform ensures your brand stays front and center, your data remains secure, and your deposits grow under your control. By deepening family engagement and increasing
Building A ‘Culture’ Of Confidence At MSUFCU
How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.
What Is The K-Shaped Economy And What Can Credit Unions Do About It?
The gulf between the haves and the have-nots has widened in recent years. Credit unions can help members catch up.
5 Takeaways From NLCUP 2026
On-site coverage at the National Association of Latino Credit Union Professionals’ 2026 conference explores how representation, emotional experience, and community trust are converging to shape ...
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
This year's finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
A Small Match Builds Big Emergency Savings At Lake Trust
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Operationalizing Financial Wellbeing For Long-Term Growth
Join a fireside chat as we walk through Patelco’s financial wellbeing strategy and the day to day tactics shaped by ongoing member and consumer behavior ...
5 Tucson Credit Unions Join Forces For Affordable Housing
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
How 2 Credit Unions Reduce Recidivism 1 Class At A Time
Royal and American 1 credit unions share how their educational programs ensure incarcerated people are re-entry ready.
Supercharge Your Youth Banking Accounts
Boucoup supercharges your youth accounts to drive revenue, increase deposits, and fuel long-term growth—all while keeping your credit union in full control. Fully integrated with ...
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Rethinking Member Experience: The Hidden Power Of Card Issuing
Callahan & Associates
Card program infrastructure is shaping how credit unions introduce and refine products, not just how they process transactions.