JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
First Quarter 2008 Return Of The Member Scores
April 12, 2016
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Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up to this task.
Loan From the Front
April 8, 2016
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Member-facing staff at one Virginia credit union helps the institution reach its maximum lending potential.
What is the Member’s Right to Know?
April 8, 2016
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Disclosing executive salaries is not a regulatory issue; rather, it can be a marketplace advantage. Keeping compensation private only suggests that credit unions have something to hide.
The Power of Data
April 7, 2016
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Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues range from the general, “How-am-I-doing?” to the specific, such as “Should-Iraise-my-NSF-fee?”
Management Classic: Controlling The Wind
April 7, 2016
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A hang gliding anecdote from Jim Blaine, CEO of State Employees Credit Union, offers insight into what it takes for a credit union to truly take off.
4 Ways To Ensure A Successful Brand After A Credit Union Merger
April 7, 2016
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Concentrate on four key merger elements that take into account all stakeholders.
Rebrand And Make The Credit Union Relevant To The Members And Communities
April 7, 2016
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The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
Rebrand And Rename, But First Find Common Core Values
April 7, 2016
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A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
6 Insights From NACUSO’s 2014 Next Big Idea Winner
April 5, 2016
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nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.
Work Hard, Play Hard
April 5, 2016
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10 credit union leaders in revenue per employee.
First Quarter 2008 Return Of The Member Scores
Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up ...
Loan From the Front
Member-facing staff at one Virginia credit union helps the institution reach its maximum lending potential.
What is the Member’s Right to Know?
Disclosing executive salaries is not a regulatory issue; rather, it can be a marketplace advantage. Keeping compensation private only suggests that credit unions have something ...
The Power of Data
Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues ...
Management Classic: Controlling The Wind
A hang gliding anecdote from Jim Blaine, CEO of State Employees Credit Union, offers insight into what it takes for a credit union to truly ...
4 Ways To Ensure A Successful Brand After A Credit Union Merger
Concentrate on four key merger elements that take into account all stakeholders.
Rebrand And Make The Credit Union Relevant To The Members And Communities
The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
Rebrand And Rename, But First Find Common Core Values
A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
6 Insights From NACUSO’s 2014 Next Big Idea Winner
nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.