JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Gaining Influence In A Metropolitan Area
April 10, 2015
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University Federal Credit Union is a mover and shaker in Central Texas.
The Power Of Seven
April 7, 2015
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It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative
Unleash The Power Of Constraint
April 7, 2015
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If necessity is the mother of invention, then limitation just might be the father of innovation.
RBC2: What Capital Problem?
April 7, 2015
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The argument that existing capital regulations are ineffective just doesn’t hold water.
Hitting A Home Run With Home Mortgages
April 6, 2015
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Strong partnerships can push credit union lending business around the base paths.
RBC2: Just Common Sense?
April 6, 2015
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Systemic rules like RBC are always simplistic and inflexible, a kind of bureaucratic bludgeon.
RBC2: This Proposal Is No Solution
April 6, 2015
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The NCUA is proposing an invasive, possibly illegal solution to a problem that does not exist.
Diary of a Recovery
April 3, 2015
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Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
After A Tornado, Tuscaloosa Innovates On Mortgages
April 3, 2015
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How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
NCUA Repeats Its Favorite April Fools’ Day Joke
April 2, 2015
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The Federal Credit Union Act requires the NCUA to submit an annual report to the President and Congress by April 1. Another year has come and gone with no report.
Gaining Influence In A Metropolitan Area
University Federal Credit Union is a mover and shaker in Central Texas.
The Power Of Seven
It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative
Unleash The Power Of Constraint
If necessity is the mother of invention, then limitation just might be the father of innovation.
Hitting A Home Run With Home Mortgages
Strong partnerships can push credit union lending business around the base paths.
RBC2: Just Common Sense?
Systemic rules like RBC are always simplistic and inflexible, a kind of bureaucratic bludgeon.
RBC2: This Proposal Is No Solution
The NCUA is proposing an invasive, possibly illegal solution to a problem that does not exist.
Diary of a Recovery
Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
After A Tornado, Tuscaloosa Innovates On Mortgages
How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
NCUA Repeats Its Favorite April Fools’ Day Joke
The Federal Credit Union Act requires the NCUA to submit an annual report to the President and Congress by April 1. Another year has come ...
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
RBC2: What Capital Problem?