JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Rank It, And They Will Come
June 24, 2013
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If you arent seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.
Highlight The Cooperative Business Model
September 24, 2012
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To strengthen the credit union marketplace, institutions have to walk the talk.
Credit Unions Can Benefit From The Cooperative Model
July 26, 2012
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The benefits of corporate membership become evident as third-party partners edge out credit unions from their customer base.
Shop Your Cooperative Message
July 26, 2012
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As the Occupy Wall Street movement spreads across the country, credit unions can leverage it as a time to promote the cooperative model for banking.
Great Leaders’ Quest For Elegance
May 24, 2012
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Successful executives will seek to simplify processes and rid their organizations of inefficiencies.
Focus Financial Services On Seniors
April 2, 2012
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Credit unions can accommodate their older demographic with reverse mortgages, financial investment services, and elder abuse education.
Credit Unions Creating The Next Economy
March 26, 2012
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As America continues to transform itself economically, credit unions are becoming more involved in their communities.
Any NCUA Board Appointment Is An Opportunity
March 19, 2012
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Credit unions should seek to ensure that the appointment process restores confidence in the political process.
There’s No Such Thing As A Free Lunch
March 12, 2012
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An article in the Los Angeles Times provides a cautionary lesson for credit unions.
What Does The December NCUSIF Audit Mean For Credit Unions?
February 22, 2012
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NCUSIF’s audited financials can help credit unions evaluate NCUA’s management of the $11 billion in cooperative system’s capital.
Rank It, And They Will Come
If you arent seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.
Highlight The Cooperative Business Model
To strengthen the credit union marketplace, institutions have to walk the talk.
Credit Unions Can Benefit From The Cooperative Model
The benefits of corporate membership become evident as third-party partners edge out credit unions from their customer base.
Shop Your Cooperative Message
As the Occupy Wall Street movement spreads across the country, credit unions can leverage it as a time to promote the cooperative model for banking.
Great Leaders’ Quest For Elegance
Successful executives will seek to simplify processes and rid their organizations of inefficiencies.
Focus Financial Services On Seniors
Credit unions can accommodate their older demographic with reverse mortgages, financial investment services, and elder abuse education.
Credit Unions Creating The Next Economy
As America continues to transform itself economically, credit unions are becoming more involved in their communities.
Any NCUA Board Appointment Is An Opportunity
Credit unions should seek to ensure that the appointment process restores confidence in the political process.
There’s No Such Thing As A Free Lunch
An article in the Los Angeles Times provides a cautionary lesson for credit unions.
What Does The December NCUSIF Audit Mean For Credit Unions?
NCUSIF’s audited financials can help credit unions evaluate NCUA’s management of the $11 billion in cooperative system’s capital.
Browse Topics
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Consumers Are Financing The Future Any Way They Can
Aaron Passman
Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.