Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Clearwater Embraces Its CDFI Status

Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with the institution’s broader mission.

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Summit Credit Union Focuses On Women

The Wisconsin-based institution sets itself apart by focusing on the needs of women, helping them gain financial independence, and, most recently, helping people take steps to close the gender pay gap.

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Features

Adding Fun To Financial Education

Abound Credit Union’s in-house curriculum meets state requirements while engaging and entertaining young students.
Features

An Inside Look At Organizational Change

Methodologies to manage change abound, but these two credit unions have best practices and lessons learned that can apply to everyone.

Clearwater Embraces Its CDFI Status

Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with ...
Industry Insights

Impact Strategies From August 2022

A look back at recent stories of how credit unions are making a difference in the communities they serve.
Graph Of The Week

Financial Literacy Offerings Drive Down Credit Union Delinquency Rates

For institutions with $100 million or more in assets, educational offerings are often a key factor when it comes to preventing late loan payments.
Industry Insights

The Changing Climate For Credit Unions

Seven steps to protect your credit union’s balance sheet and membership from increasing climate risks.
Features

Summit Credit Union Focuses On Women

The Wisconsin-based institution sets itself apart by focusing on the needs of women, helping them gain financial independence, and, most recently, helping people take steps ...
Features

Meritrust Takes Financial Literacy To The Locker Room

The credit union has partnered with three of Kansas’s largest universities to provide financial education for college athletes.

Clearwater Credit Union: What’s In A Brand?

Clearwater Credit Union leaders look back on their credit union’s history and branding and reflect on the path that led to where they are today.
Features

How Empower FCU Empowers Branch Employees

The Syracuse, NY-based credit union has put in place a “self-promotion” program to help branch employees advance their careers and earn a series of raises, ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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