JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Credit Union Career Isn’t For Me. Change My Mind. (Part 4)
July 27, 2020
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Industry leaders talk about how they cultivated a career in credit unions and how credit unions across the United States can recruit enthusiastic employees to fill tomorrow’s leadership bench.
Credit Unions Help Save More Than 1.1 Million Jobs Through PPP
July 8, 2020
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PPP data from the Treasury Department indicates credit unions played a larger role in lending to smaller companies, underscoring the movement’s commitment to Main Street business borrowers.
Widespread Pandemic: Learnings And Implications Evident In First Quarter Data
June 22, 2020
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In the current environment, member circumstances and behaviors are changing. It is incumbent upon credit union leadership to monitor these changes and respond accordingly.
Strategy During A Crisis
May 18, 2020
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Focusing on products and service won’t build lasting, sustainable success; mission-based strategy helps separate real opportunity from feel-good initiatives.
Best Of April 2020
May 6, 2020
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Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How CDFI Can Help Credit Unions Weather This Storm
May 6, 2020
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In these unprecedented times, credit unions are stepping up to the challenge by lending to their members (often low to moderate income workers). This increased lending is valuable and necessary, but it also generates risk and a need for increased loan loss reserves.
Suffering Members Need More Than Help. They Need To Know You Care.
April 23, 2020
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Emotion, not rational assessment, drives decision-making, and members who report their credit union cares about their financial wellbeing put greater trust in the value of its guidance.
A “New Normal” Requires A New Lens
April 22, 2020
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Uncertainties shouldn’t dissuade an honest reflection on whether leadership teams have the right tools to tackle the tasks at hand.
Social Media Specialists Share Strategies And Principles
April 20, 2020
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Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
Financial Wellness In Kentucky During The Coronavirus Crisis
April 16, 2020
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Three anecdotes show how Abound Credit Union is turning purpose into action in the Bluegrass State.
A Credit Union Career Isn’t For Me. Change My Mind. (Part 4)
Industry leaders talk about how they cultivated a career in credit unions and how credit unions across the United States can recruit enthusiastic employees to ...
Credit Unions Help Save More Than 1.1 Million Jobs Through PPP
PPP data from the Treasury Department indicates credit unions played a larger role in lending to smaller companies, underscoring the movement’s commitment to Main Street ...
Widespread Pandemic: Learnings And Implications Evident In First Quarter Data
In the current environment, member circumstances and behaviors are changing. It is incumbent upon credit union leadership to monitor these changes and respond accordingly.
Strategy During A Crisis
Focusing on products and service won’t build lasting, sustainable success; mission-based strategy helps separate real opportunity from feel-good initiatives.
Best Of April 2020
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How CDFI Can Help Credit Unions Weather This Storm
In these unprecedented times, credit unions are stepping up to the challenge by lending to their members (often low to moderate income workers). This increased ...
Suffering Members Need More Than Help. They Need To Know You Care.
Emotion, not rational assessment, drives decision-making, and members who report their credit union cares about their financial wellbeing put greater trust in the value of ...
Social Media Specialists Share Strategies And Principles
Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
Financial Wellness In Kentucky During The Coronavirus Crisis
Three anecdotes show how Abound Credit Union is turning purpose into action in the Bluegrass State.
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
How Does BCU Put AI Policy Into Practice?
Marc Rapport
AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.
A “New Normal” Requires A New Lens