JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Where Do PPP Loans Fit In The Credit Union Balance Sheet?
August 2, 2021
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The SBA’s Paycheck Protection Program has helped businesses operate during COVID-19. But where do these loans live on the balance sheet? And what will forgiveness look like?
What’s In A Name: Sales Manager And Accountability Trainer
August 2, 2021
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Laurie Flanders cleans up the reputation of “sales” by ensuring All In Federal Credit Union serves members as it works to meet goals.
Richard Romero On Leadership
July 26, 2021
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The veteran CEO guides DEI at a billion-dollar credit union.
Sustainability Spurs Industrywide Action At UNFCU
July 25, 2021
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The Empire State cooperative’s Global Sustainability Program has evolved to encompass more goals, a broader network, and more conversations with industry participants.
A Big Product List From A Small Credit Union
July 19, 2021
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How Riverways FCU is making a growing impact in its mid-Missouri market while listening to members and limiting risk.
How This Small Indiana Credit Union Works To ‘Bridge The Gap’
July 12, 2021
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Afena FCU partners with a local foundation to take on payday lenders with long-term, low-rate loans with a savings component and financial counseling.
15 Ratios Every Board Member Should Know (Part 1)
June 30, 2021
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12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and micro performance.
What’s In A Name: Chief Relationship Officer
June 28, 2021
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Susan Fogarty brings wealth management and not-for-profit experiences to CAP COM FCU as it restructures under a member-impact umbrella.
Equity Housing Bridges A North-South Divide
June 21, 2021
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Seattle-based Verity Credit Union is financing limited equity housing on the city’s south side in the hopes the model could serve as the future of affordable housing.
Conversations Transform Members’ Finances At Teachers Credit Union
May 24, 2021
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Top-Level Takeaways Members’ financial health and wellbeing are tied to mission, vision, and values statements at Teachers Credit Union. A formal training program provides guidance to front-line employees on how to build deeper connections during member interactions. Teachers Credit Union ($4.2B, South Bend, IN) ties the health and wellbeing of its members to its mission,
Where Do PPP Loans Fit In The Credit Union Balance Sheet?
The SBA’s Paycheck Protection Program has helped businesses operate during COVID-19. But where do these loans live on the balance sheet? And what will forgiveness ...
What’s In A Name: Sales Manager And Accountability Trainer
Laurie Flanders cleans up the reputation of "sales" by ensuring All In Federal Credit Union serves members as it works to meet goals.
Sustainability Spurs Industrywide Action At UNFCU
The Empire State cooperative’s Global Sustainability Program has evolved to encompass more goals, a broader network, and more conversations with industry participants.
A Big Product List From A Small Credit Union
How Riverways FCU is making a growing impact in its mid-Missouri market while listening to members and limiting risk.
How This Small Indiana Credit Union Works To ‘Bridge The Gap’
Afena FCU partners with a local foundation to take on payday lenders with long-term, low-rate loans with a savings component and financial counseling.
15 Ratios Every Board Member Should Know (Part 1)
12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and ...
What’s In A Name: Chief Relationship Officer
Susan Fogarty brings wealth management and not-for-profit experiences to CAP COM FCU as it restructures under a member-impact umbrella.
Equity Housing Bridges A North-South Divide
Seattle-based Verity Credit Union is financing limited equity housing on the city’s south side in the hopes the model could serve as the future of ...
Conversations Transform Members’ Finances At Teachers Credit Union
Top-Level Takeaways Members’ financial health and wellbeing are tied to mission, vision, and values statements at Teachers Credit Union. A formal training program provides guidance ...
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.