JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Business As Unusual: How Credit Unions And Members Are Responding To The COVID-19 Pandemic
April 13, 2020
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Join Member Loyalty Group and others to learn about the feedback members are providing during this unprecedented time, and how that feedback is shifting as weeks go by.
Great Lakes Credit Union Forges Into The Forefront Of Foreclosure Counseling
April 13, 2020
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Counselors adapt to pandemic restrictions as the Chicago credit union expands its HUD-funded housing counseling program.
An Open Letter To Credit Union Leaders & Directors
April 3, 2020
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Now is the time for credit unions to distinguish themselves by being part of the solution to the challenges our society is facing.
COVID-19 Checkup Calls: Nymeo Reaches Out By Phone
April 1, 2020
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The suburban Maryland credit union is calling members to offer assurance and advice.
Purpose In Action: Finding Inspiration Together
March 31, 2020
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By sharing the stories of credit unions’ work and impact, we hope to ignite a passion for doing more.
PCM Goes Old School Against A New Threat
March 30, 2020
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To support members during a time of economic upheaval, the Green Bay credit union is not penalizing early withdrawal from savings accounts and is offering deferrals on installment loans. It’s offering plenty of modern comforts, too.
10 Best Practices For Working At Home
March 23, 2020
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Callahan staffers offer tips and advice being a worker-in-residence.
Credit Unions And Coronavirus, Lessons In Leadership, Small-Town Branching
March 16, 2020
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Five can’t-miss data points this week on CreditUnions.com.
What’s In A Name: Vice President For Corporate Partnerships And Advocacy
March 16, 2020
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Air Force veteran and longtime ABECU executive Larry Sewell helps Together Credit Union move onward and upward.
15 Leaders. 3 Questions. Insights For All.
March 9, 2020
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Credit union leaders celebrate International Women’s Day with working tips, career lessons, and legacy desires.
Business As Unusual: How Credit Unions And Members Are Responding To The COVID-19 Pandemic
Join Member Loyalty Group and others to learn about the feedback members are providing during this unprecedented time, and how that feedback is shifting as ...
Great Lakes Credit Union Forges Into The Forefront Of Foreclosure Counseling
Counselors adapt to pandemic restrictions as the Chicago credit union expands its HUD-funded housing counseling program.
COVID-19 Checkup Calls: Nymeo Reaches Out By Phone
The suburban Maryland credit union is calling members to offer assurance and advice.
Purpose In Action: Finding Inspiration Together
By sharing the stories of credit unions’ work and impact, we hope to ignite a passion for doing more.
PCM Goes Old School Against A New Threat
To support members during a time of economic upheaval, the Green Bay credit union is not penalizing early withdrawal from savings accounts and is offering ...
10 Best Practices For Working At Home
Callahan staffers offer tips and advice being a worker-in-residence.
Credit Unions And Coronavirus, Lessons In Leadership, Small-Town Branching
Five can't-miss data points this week on CreditUnions.com.
What’s In A Name: Vice President For Corporate Partnerships And Advocacy
Air Force veteran and longtime ABECU executive Larry Sewell helps Together Credit Union move onward and upward.
15 Leaders. 3 Questions. Insights For All.
Credit union leaders celebrate International Women’s Day with working tips, career lessons, and legacy desires.
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
How Does BCU Put AI Policy Into Practice?
Marc Rapport
AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.
An Open Letter To Credit Union Leaders & Directors