JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Credit Unions And Coronavirus, Lessons In Leadership, Small-Town Branching
March 16, 2020
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Five can’t-miss data points this week on CreditUnions.com.
What’s In A Name: Vice President For Corporate Partnerships And Advocacy
March 16, 2020
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Air Force veteran and longtime ABECU executive Larry Sewell helps Together Credit Union move onward and upward.
15 Leaders. 3 Questions. Insights For All.
March 9, 2020
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Credit union leaders celebrate International Women’s Day with working tips, career lessons, and legacy desires.
Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth
March 9, 2020
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Five can’t-miss data points this week on CreditUnions.com.
A High-Level Shake Up Supports Credit Union Success
March 9, 2020
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A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Help Members Soar, Not Simply Survive
March 9, 2020
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With a new partnership and approach to driving engagement, Affinity FCU is fostering a thriving membership.
Loan Participations: Sharing Risk And Reward
March 1, 2020
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Loan participations are a proven way to address liquidity concerns and add some income. They can also be complicated, but there’s help.
Financial Wellness, Strategic Pillars, And Small Business Loans
February 24, 2020
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Five can’t-miss data points this week on CreditUnions.com.
Inclusion Insights Kick Off This Year’s GAC
February 24, 2020
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The Small Credit Union Roundtable featured CEOs bringing members into the financial mainstream and NCUA chair Rodney Hood on the regulator’s role.
Lessons From A YouTube Series
February 21, 2020
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Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
Credit Unions And Coronavirus, Lessons In Leadership, Small-Town Branching
Five can't-miss data points this week on CreditUnions.com.
What’s In A Name: Vice President For Corporate Partnerships And Advocacy
Air Force veteran and longtime ABECU executive Larry Sewell helps Together Credit Union move onward and upward.
15 Leaders. 3 Questions. Insights For All.
Credit union leaders celebrate International Women’s Day with working tips, career lessons, and legacy desires.
Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth
Five can't-miss data points this week on CreditUnions.com.
A High-Level Shake Up Supports Credit Union Success
A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Help Members Soar, Not Simply Survive
With a new partnership and approach to driving engagement, Affinity FCU is fostering a thriving membership.
Loan Participations: Sharing Risk And Reward
Loan participations are a proven way to address liquidity concerns and add some income. They can also be complicated, but there’s help.
Financial Wellness, Strategic Pillars, And Small Business Loans
Five can't-miss data points this week on CreditUnions.com.
Inclusion Insights Kick Off This Year’s GAC
The Small Credit Union Roundtable featured CEOs bringing members into the financial mainstream and NCUA chair Rodney Hood on the regulator’s role.
Lessons From A YouTube Series
Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.