JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Credit Union Imperatives For 2020
January 7, 2020
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Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.
Make Plans For 2020
December 30, 2019
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The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?
4 Ways To Help Members Tackle Their Savings Resolutions
December 23, 2019
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Credit unions across the country are deploying creative solutions to engage members and encourage savings.
Charter Changes, Data Scientists, Foundational Support
December 16, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Fostering Foundation Support From Branch To Board
December 16, 2019
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The SECU Foundation relies on personnel and resources from across its parent credit union to increase capacity and visibility.
How Does A Charter Change Affect Credit Union Performance?
December 16, 2019
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Data from Callahan & Associates documents the performance in four key areas for credit unions that have made a charter change over the past decade.
Why Credit Unions Should Lead With Purpose In 2020
December 12, 2019
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Join Callahan & Associates for an informational webinar about Sustainable Business Strategy With Rebecca Henderson. Learn how to join the January 2020 cohort, designed to help teach leaders how to drive business results with a strategy based around purpose.
Chief Data Officer, Christmas Clubs, Better Blogging
December 9, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Making Foundational Change $1 At A Time
December 9, 2019
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Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
3 CEOs Dish On Managing The Managers Of Technology
December 2, 2019
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Putting tech tools into play, and into their proper place, requires following strategy and letting the experts do the leg work.
Make Plans For 2020
The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?
4 Ways To Help Members Tackle Their Savings Resolutions
Credit unions across the country are deploying creative solutions to engage members and encourage savings.
Charter Changes, Data Scientists, Foundational Support
Five can't-miss data points this week on CreditUnions.com.
Fostering Foundation Support From Branch To Board
The SECU Foundation relies on personnel and resources from across its parent credit union to increase capacity and visibility.
How Does A Charter Change Affect Credit Union Performance?
Data from Callahan & Associates documents the performance in four key areas for credit unions that have made a charter change over the past decade.
Why Credit Unions Should Lead With Purpose In 2020
Join Callahan & Associates for an informational webinar about Sustainable Business Strategy With Rebecca Henderson. Learn how to join the January 2020 cohort, designed to ...
Chief Data Officer, Christmas Clubs, Better Blogging
Five can't-miss data points this week on CreditUnions.com.
Making Foundational Change $1 At A Time
Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
3 CEOs Dish On Managing The Managers Of Technology
Putting tech tools into play, and into their proper place, requires following strategy and letting the experts do the leg work.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
Credit Union Imperatives For 2020