JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A “New Normal” Requires A New Lens
April 22, 2020
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Uncertainties shouldn’t dissuade an honest reflection on whether leadership teams have the right tools to tackle the tasks at hand.
Social Media Specialists Share Strategies And Principles
April 20, 2020
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Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
Financial Wellness In Kentucky During The Coronavirus Crisis
April 16, 2020
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Three anecdotes show how Abound Credit Union is turning purpose into action in the Bluegrass State.
Business As Unusual: How Credit Unions And Members Are Responding To The COVID-19 Pandemic
April 13, 2020
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Join Member Loyalty Group and others to learn about the feedback members are providing during this unprecedented time, and how that feedback is shifting as weeks go by.
Great Lakes Credit Union Forges Into The Forefront Of Foreclosure Counseling
April 13, 2020
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Counselors adapt to pandemic restrictions as the Chicago credit union expands its HUD-funded housing counseling program.
An Open Letter To Credit Union Leaders & Directors
April 3, 2020
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Now is the time for credit unions to distinguish themselves by being part of the solution to the challenges our society is facing.
COVID-19 Checkup Calls: Nymeo Reaches Out By Phone
April 1, 2020
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The suburban Maryland credit union is calling members to offer assurance and advice.
Purpose In Action: Finding Inspiration Together
March 31, 2020
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By sharing the stories of credit unions’ work and impact, we hope to ignite a passion for doing more.
PCM Goes Old School Against A New Threat
March 30, 2020
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To support members during a time of economic upheaval, the Green Bay credit union is not penalizing early withdrawal from savings accounts and is offering deferrals on installment loans. It’s offering plenty of modern comforts, too.
10 Best Practices For Working At Home
March 23, 2020
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Callahan staffers offer tips and advice being a worker-in-residence.
Social Media Specialists Share Strategies And Principles
Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
Financial Wellness In Kentucky During The Coronavirus Crisis
Three anecdotes show how Abound Credit Union is turning purpose into action in the Bluegrass State.
Business As Unusual: How Credit Unions And Members Are Responding To The COVID-19 Pandemic
Join Member Loyalty Group and others to learn about the feedback members are providing during this unprecedented time, and how that feedback is shifting as ...
Great Lakes Credit Union Forges Into The Forefront Of Foreclosure Counseling
Counselors adapt to pandemic restrictions as the Chicago credit union expands its HUD-funded housing counseling program.
An Open Letter To Credit Union Leaders & Directors
Now is the time for credit unions to distinguish themselves by being part of the solution to the challenges our society is facing.
COVID-19 Checkup Calls: Nymeo Reaches Out By Phone
The suburban Maryland credit union is calling members to offer assurance and advice.
Purpose In Action: Finding Inspiration Together
By sharing the stories of credit unions’ work and impact, we hope to ignite a passion for doing more.
PCM Goes Old School Against A New Threat
To support members during a time of economic upheaval, the Green Bay credit union is not penalizing early withdrawal from savings accounts and is offering ...
10 Best Practices For Working At Home
Callahan staffers offer tips and advice being a worker-in-residence.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
A “New Normal” Requires A New Lens