Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Swipe Local And Save

A lower rate for in-state credit card purchases helps VSECU boost its product usage and gives members a grassroots outlet for activism.

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Improve Member Experience

This week, CreditUnions.com features success stories from credit unions across the industry. Whether by resolving complaints, or onboarding new members here’s how credit unions are improving the member experience.

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Ed Callahan … A Look Back

With Ed, there was only one direct path to the goal. That path was either with you, around you, over you, under you, or through you. You could step aside or get on board.

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Features

Work Hard, Play Hard

10 credit union leaders in revenue per employee.
Features

The Power Of Storytelling

Credit unions need to recognize the power in their members' stories as a way to communicate the credit union difference.
Features

Swipe Local And Save

A lower rate for in-state credit card purchases helps VSECU boost its product usage and gives members a grassroots outlet for activism.
Features

Build A Successful Strategy On Cooperative Ideals

Cooperative businesses have a foothold in sectors ranging from commercial sales and marketing to social and public services.
Industry Insights

Credit Unions Provide VITA(L) Help In These Taxing Times

Cooperatives across the land are continuing the tradition of offering tax preparation services for free this year, and if a member gets a little financial ...
Callahan Collections

How To Turn A Good Member Experience Into A Great One

In the increasingly competitive world of consumer experience, delivering a good member experience isn’t good enough. At Orange County's Credit Union, the entire organization aligns ...
Features

A Complaint By Any Other Name Is Member Feedback

For a credit union with nearly $14 billion in assets, BECU receives few complaints. Here are three of the institution’s best practices in resolving and ...
Industry Insights

Improve Member Experience

This week, CreditUnions.com features success stories from credit unions across the industry. Whether by resolving complaints, or onboarding new members here's how credit unions are ...
Credit Union Industry Commentary

Ed Callahan … A Look Back

With Ed, there was only one direct path to the goal. That path was either with you, around you, over you, under you, or through ...
Features

The Employee Of The Future

Why tomorrow’s cooperative workers will need to know more, do more, and own more, and how we can help them get there.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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