Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

The Best Staff for the Job

With more than 220 branches across the state of North Carolina, State Employees’ Credit Union has a workforce that tops 4,000 employees. The selection and training of employees is essential to SECU’s one-on-one approach with members.

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Working Closely with the Diocese

In the Saginaw area, Catholic Federal displays a deep commitment to the communities and the Catholic flock.
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Finding Success at “Ministry Banking”

Evangelical Christian CU serves ministries and even considers itself a kind of ministry as well – a ministry that helps other ministries by lending to ...
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CEO Interview: Incorporating Strong Principles

VUMCU works closely with Virginia 's Methodist churches to foster innovative small loans while working to expand into larger church loans and grow its membership.
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CEO Interview: Looking for Impact

David Mooney, a former JPMorganChase banker, talks about his work to convert United Airlines Employees CU to Alliant CU.
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A Lot of People Thought I was Nuts.

After moving to a credit union one-third the size of his former bank, Richard Hurt was asked to take the credit union to the next ...
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Recruited to Help with a Community Focus

Wide experience in various for-profit financial institutions allowed Simone
Lagomarsino a broad perspective on credit union strategy and tactics.
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The Best Staff for the Job

With more than 220 branches across the state of North Carolina, State Employees’ Credit Union has a workforce that tops 4,000 employees. The selection and ...
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FirstLook: The Key to 14% Lending Growth

Affinity FCU demonstrates that sticking by their membership, in good times and bad, can lead to phenomenal growth—even when the competition comes roaring back.
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North Island is Back in Black

First quarter results from North Island Financial Credit Union show a credit union on a journey back to health.
Credit Union Industry Commentary

A Cash Cow 7 Years In The Making

A review of NCUSIF audits show a rebuff of reality that marks seven years of building budgets while thwarting the fund’s intent to sustain and ...
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