JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Measuring The Cooperative Difference
April 7, 2017
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A new way of looking at data helps leaders look beyond traditional definitions of success.
Pentagon FCU, PACE CU, and Burbank City Employees Place #1 in Callahan’s Return of the Member Index
April 7, 2017
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Credit unions today are constantly striving to improve their member service, whether it’s through new savings options, competitive loan rates or a wider variety of services. To help gauge the credit union movement’s constant progress, Callahan & Associates created the Return of the Member (ROM) Index.
Credit Unions Everywhere Live The “Members First” Motto
March 31, 2017
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When employees prioritize what is best for the member, they demonstrate the cooperative difference.
What’s In Store For 2017?
March 29, 2017
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Technology providers evaluate 2016 and look ahead to the coming year.
The Role Of Member Value In Credit Union Success
March 29, 2017
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When Sharonview FCU sets its annual goals, it includes a member benefit component.
An Engaged And Informed Owner Makes The Credit Union Industry Stronger
March 22, 2017
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Why the merger system is too rigged for “insider gains.”
Merger Notice On The Wall. How To Make Members Care At All?
March 22, 2017
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The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.
Key Advice For A Turnaround, Mobile Incentives, And Member Value
March 20, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Key Advice For A Credit Union Turnaround
March 20, 2017
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When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit union.
How A Public Safety Credit Union Tops The Charts In Member Value
March 20, 2017
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When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator examinations.
Measuring The Cooperative Difference
A new way of looking at data helps leaders look beyond traditional definitions of success.
Pentagon FCU, PACE CU, and Burbank City Employees Place #1 in Callahan’s Return of the Member Index
Credit unions today are constantly striving to improve their member service, whether it's through new savings options, competitive loan rates or a wider variety of ...
What’s In Store For 2017?
Technology providers evaluate 2016 and look ahead to the coming year.
The Role Of Member Value In Credit Union Success
When Sharonview FCU sets its annual goals, it includes a member benefit component.
An Engaged And Informed Owner Makes The Credit Union Industry Stronger
Why the merger system is too rigged for “insider gains.”
Merger Notice On The Wall. How To Make Members Care At All?
The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.
Key Advice For A Turnaround, Mobile Incentives, And Member Value
Five can't-miss data points featured this week on CreditUnions.com.
Key Advice For A Credit Union Turnaround
When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit ...
How A Public Safety Credit Union Tops The Charts In Member Value
When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator ...
Browse Topics
Reflections From NACUSO Reimagine 2026
Alexandra Gekas
The annual conference offered insights on why service organizations remain a strategic asset for credit unions and how collaboration, AI, and advocacy are shaping what comes next.
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Consumers Are Financing The Future Any Way They Can
Aaron Passman
Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
Credit Unions Everywhere Live The “Members First” Motto