Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Managing Well in Tough Times: Interview with Tom Baldwin, EVP & CFO of Space Coast CU
April 19, 2016
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A good capital postition helps; so does taking advantage of opportunities.
Sell Mortgages. Reap Non-Interest Income.
April 18, 2016
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How Members 1st Federal Credit Union sells mortgages and makes itself more efficient.
Niche Mortgage Products Fatten Loan Portfolio
April 15, 2016
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Many credit unions develop specialized mortgage products for specific homeowner groups.
Loan Extension Programs- Challenges and Solutions
April 15, 2016
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With bankruptcy filing at an all-time high and national unemployment rates steadily escalating, credit unions nationwide are experiencing both an increase in losses and an increase in member demand for loan extensions to help ease their monthly payment burden. While many credit unions have loan extension programs in place, they are
Marketing the Reverse Mortgage— A Retirement Option
April 14, 2016
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Many seniors are concerned about funding their retirement, especially with rising medical and living expenses. A reverse mortgage product allows credit unions help older members address their financial needs.
CECL Challenges And Opportunities
April 14, 2016
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The new accounting standard from FASB presents challenges and opportunities to credit unions and CUSOs.
NCUA Summarily Executes 6 Credit Unions Without Due Process
April 13, 2016
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The regulator’s drastic move is a troubling illustration of how the agency created to foster the movements safety and soundness is becoming a threat to its future.
Taking the High and Low Road to Boosting the Auto Portfolio
April 12, 2016
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Never has the competition for auto loans been so fierce. Find out how one credit union is rethinking strategies to aggressively capture these loans.
What is the importance of Member Business Loans?
April 12, 2016
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note: This is part two of a two part case study profile by Carol Anne Burger on the importance of MBL for some credit unions. The recently released Treasury Study on member business lending in credit unions is a hot topic of discussion for many credit unions.
Leaders Credit Union Takes The Lead In Digital Innovation
April 11, 2016
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Product meets marketing meets members in this small-town credit union that delivers high-tech solutions.
Managing Well in Tough Times: Interview with Tom Baldwin, EVP & CFO of Space Coast CU
A good capital postition helps; so does taking advantage of opportunities.
Sell Mortgages. Reap Non-Interest Income.
How Members 1st Federal Credit Union sells mortgages and makes itself more efficient.
Niche Mortgage Products Fatten Loan Portfolio
Many credit unions develop specialized mortgage products for specific homeowner groups.
Loan Extension Programs- Challenges and Solutions
With bankruptcy filing at an all-time high and national unemployment rates steadily escalating, credit unions nationwide are experiencing both an increase in losses and an ...
Marketing the Reverse Mortgage— A Retirement Option
Many seniors are concerned about funding their retirement, especially with rising medical and living expenses. A reverse mortgage product allows credit unions help older members ...
CECL Challenges And Opportunities
The new accounting standard from FASB presents challenges and opportunities to credit unions and CUSOs.
Taking the High and Low Road to Boosting the Auto Portfolio
Never has the competition for auto loans been so fierce. Find out how one credit union is rethinking strategies to aggressively capture these loans.
What is the importance of Member Business Loans?
note: This is part two of a two part case study profile by Carol Anne Burger on the importance of MBL for some credit unions. ...
Leaders Credit Union Takes The Lead In Digital Innovation
Product meets marketing meets members in this small-town credit union that delivers high-tech solutions.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
NCUA Summarily Executes 6 Credit Unions Without Due Process