How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
UnitedOne Has Gone the Whole Nine with Youth
April 26, 2016
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In its ninth year of operating an in-school branch at Monroe Elementary School, UnitedOne has surpassed both its initial and revised goals for deposits.
How Pentagon Builds Credit Card Loyalty
April 26, 2016
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Between common-interest affinity programs, low rates, and monthly cash back rewards, Pentagon has clearly put the member first in credit card lending.
DuPont Community Grows Credit Cards without Losing its Marbles
April 26, 2016
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DuPont Community Credit Union ($486m) had a goal of increasing credit card loans by $4.8 million in two months but surpassed it in only two weeks.
RIP: Brick-and-Mortar Branches? Not at All
April 26, 2016
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The branch is still the face of a credit union. Many credit unions are rethinking and expanding their design strategies to meet member needs.
Altura Credit Union Reaches New Heights with the Hispanic Market
April 26, 2016
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Learn how Altura Credit Union’s business plan to develop relationships with the Hispanic Community has produced results that exceeded expectations.
Contact Center Agents Work At Home, Minimize Attrition Rate
April 26, 2016
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Stanford Federal Credit Union allows its contact center employees to work from home.
Virtuous Cycle: A Retention Model for Successful Growth
April 26, 2016
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Three mutually reinforcing relationships at the core of the virtuous cycle promote credit union growth, even during times of economic fluctuation.
OSU FCU Develops Its Brand and Member Relationships
April 22, 2016
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Learn how OSU FCU’s brand helps contribute to member growth reaching over 6%.
Expanding the Use of Online Surveys
April 22, 2016
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Online surveys are increasingly being used to enhance decision-making. This article highlights two credit unions that are extending their use of surveys in two different ways.
Share Draft Marketing Strategies
April 22, 2016
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Learn how Schools Financial CU, Digital FCU and Anheuser-Busch Employees’ CU structure and market their share draft accounts.
UnitedOne Has Gone the Whole Nine with Youth
In its ninth year of operating an in-school branch at Monroe Elementary School, UnitedOne has surpassed both its initial and revised goals for deposits.
How Pentagon Builds Credit Card Loyalty
Between common-interest affinity programs, low rates, and monthly cash back rewards, Pentagon has clearly put the member first in credit card lending.
DuPont Community Grows Credit Cards without Losing its Marbles
DuPont Community Credit Union ($486m) had a goal of increasing credit card loans by $4.8 million in two months but surpassed it in only two ...
RIP: Brick-and-Mortar Branches? Not at All
The branch is still the face of a credit union. Many credit unions are rethinking and expanding their design strategies to meet member needs.
Altura Credit Union Reaches New Heights with the Hispanic Market
Learn how Altura Credit Union’s business plan to develop relationships with the Hispanic Community has produced results that exceeded expectations.
Contact Center Agents Work At Home, Minimize Attrition Rate
Stanford Federal Credit Union allows its contact center employees to work from home.
Virtuous Cycle: A Retention Model for Successful Growth
Three mutually reinforcing relationships at the core of the virtuous cycle promote credit union growth, even during times of economic fluctuation.
OSU FCU Develops Its Brand and Member Relationships
Learn how OSU FCU's brand helps contribute to member growth reaching over 6%.
Expanding the Use of Online Surveys
Online surveys are increasingly being used to enhance decision-making. This article highlights two credit unions that are extending their use of surveys in two different ...
Share Draft Marketing Strategies
Learn how Schools Financial CU, Digital FCU and Anheuser-Busch Employees’ CU structure and market their share draft accounts.
Browse Topics
5 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Consumers Are Financing The Future Any Way They Can
Aaron Passman
Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.