How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Making Size an Advantage When Re-Branding
April 22, 2016
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Cascade Community Credit Union turned its small size into an advantage when it began a re-branding initiative.
Suncoast Schools FCU Reports Strong Growth in Second-Quarter.
April 22, 2016
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One of the largest education credit unions in the country recorded exceptional results mid-year, setting the stage for a strong 2007.
CommunityAmerica Ballpark: A Strategic Media Home Run?
April 22, 2016
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CommunityAmerica Credit Union ($1.3B, KS) approached its media strategy with an idea straight out of left field, literally. Baseball lovers both young and old, male and female, members and non-members, head to ‘CommunityAmerica Ballpark’ to see the Kansas City T-Bones, a minor league baseball team, and enjoy America’s favorite pasttime.
A Young Credit Department
April 22, 2016
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GUASFCU offers repeat loan promotions that target repeat applicants.
Piedmont Advantage Re-Energizes Its Card Offerings
April 22, 2016
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A marketing campaign focused on new low rates and balance transfer opportunities resonates with consumers looking to switch their primary credit card relationship in the wake of the CARD Act.
Educating Members One FICO Score at a Time
April 22, 2016
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According to recently released data from a bankrate.com survey, an astounding 45% of consumers do not know their credit score, and another 32% have never checked their credit report. In recognition of this startling trend BMI Federal Credit Union ($355M, Dublin, OH) launched an innovative, multi-purposed mail marketing campaign to address the issue head on.
Local Businesses Grow the Industry and Strengthen the Economy
April 22, 2016
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Eric King, vice president of Business Services, provides a first-person narrative of how Delta Community Credit Union is helping small- to medium-sized businesses in Georgia succeed.
Revving Up Relationships: Arlington Community Puts Gen Y in the Driver’s Seat
April 22, 2016
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Arlington Community Federal Credit Union (ACFCU), a $188 million credit union with 36 percent of its portfolio in auto loans, created an innovative program to educate Gen Y about the car buying process.
The Metamorphosis of a Credit Union – From SEG Legacy Branches to Online-Only Members
April 21, 2016
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After reconfiguring their branch network and average branch size, Keypoint Credit Union, has seen significant increases in member relationships and a strong member migration to the online channel for transactions.
Financial Education as a Credit Union Differentiator: Interview with A+ FCU
April 21, 2016
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Each credit union’s education program is exclusive and should be tailored to fit the unique needs of the membership, community, values and goals. Here is A+ FCU’s story.
Making Size an Advantage When Re-Branding
Cascade Community Credit Union turned its small size into an advantage when it began a re-branding initiative.
Suncoast Schools FCU Reports Strong Growth in Second-Quarter.
One of the largest education credit unions in the country recorded exceptional results mid-year, setting the stage for a strong 2007.
CommunityAmerica Ballpark: A Strategic Media Home Run?
CommunityAmerica Credit Union ($1.3B, KS) approached its media strategy with an idea straight out of left field, literally. Baseball lovers both young and old, male ...
A Young Credit Department
GUASFCU offers repeat loan promotions that target repeat applicants.
Piedmont Advantage Re-Energizes Its Card Offerings
A marketing campaign focused on new low rates and balance transfer opportunities resonates with consumers looking to switch their primary credit card relationship in the ...
Educating Members One FICO Score at a Time
According to recently released data from a bankrate.com survey, an astounding 45% of consumers do not know their credit score, and another 32% have never ...
Local Businesses Grow the Industry and Strengthen the Economy
Eric King, vice president of Business Services, provides a first-person narrative of how Delta Community Credit Union is helping small- to medium-sized businesses in Georgia ...
Revving Up Relationships: Arlington Community Puts Gen Y in the Driver’s Seat
Arlington Community Federal Credit Union (ACFCU), a $188 million credit union with 36 percent of its portfolio in auto loans, created an innovative program to ...
The Metamorphosis of a Credit Union – From SEG Legacy Branches to Online-Only Members
After reconfiguring their branch network and average branch size, Keypoint Credit Union, has seen significant increases in member relationships and a strong member migration to ...
Financial Education as a Credit Union Differentiator: Interview with A+ FCU
Each credit union's education program is exclusive and should be tailored to fit the unique needs of the membership, community, values and goals. Here is ...
Browse Topics
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
The 84-Month Trap: How Negative Equity Is Quietly Undermining Your Auto Portfolio
Callahan & Associates
A new approach to vehicle affordability for credit unions.
2 Tactics To Increase Young Member Engagement
Aaron Passman
Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.