How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
RIP: Brick-and-Mortar Branches? Not at All
April 26, 2016
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The branch is still the face of a credit union. Many credit unions are rethinking and expanding their design strategies to meet member needs.
Altura Credit Union Reaches New Heights with the Hispanic Market
April 26, 2016
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Learn how Altura Credit Union’s business plan to develop relationships with the Hispanic Community has produced results that exceeded expectations.
Contact Center Agents Work At Home, Minimize Attrition Rate
April 26, 2016
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Stanford Federal Credit Union allows its contact center employees to work from home.
Virtuous Cycle: A Retention Model for Successful Growth
April 26, 2016
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Three mutually reinforcing relationships at the core of the virtuous cycle promote credit union growth, even during times of economic fluctuation.
OSU FCU Develops Its Brand and Member Relationships
April 22, 2016
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Learn how OSU FCU’s brand helps contribute to member growth reaching over 6%.
Expanding the Use of Online Surveys
April 22, 2016
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Online surveys are increasingly being used to enhance decision-making. This article highlights two credit unions that are extending their use of surveys in two different ways.
Share Draft Marketing Strategies
April 22, 2016
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Learn how Schools Financial CU, Digital FCU and Anheuser-Busch Employees’ CU structure and market their share draft accounts.
Preserving a SEG Niche While Expanding to the Underserved
April 22, 2016
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LCFCU works with various groups and resources to chart a course for the future.
One Credit Union’s Response to Mortgage Turmoil
April 22, 2016
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Kern Schools is looking to catch potential mortgage issues early by educating not only members but the community.
A Campaign of Member Testimonials
April 22, 2016
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Unitus Community Credit Union used member testimonials to widen its presence in the community and convey member value.
RIP: Brick-and-Mortar Branches? Not at All
The branch is still the face of a credit union. Many credit unions are rethinking and expanding their design strategies to meet member needs.
Altura Credit Union Reaches New Heights with the Hispanic Market
Learn how Altura Credit Union’s business plan to develop relationships with the Hispanic Community has produced results that exceeded expectations.
Contact Center Agents Work At Home, Minimize Attrition Rate
Stanford Federal Credit Union allows its contact center employees to work from home.
Virtuous Cycle: A Retention Model for Successful Growth
Three mutually reinforcing relationships at the core of the virtuous cycle promote credit union growth, even during times of economic fluctuation.
OSU FCU Develops Its Brand and Member Relationships
Learn how OSU FCU's brand helps contribute to member growth reaching over 6%.
Expanding the Use of Online Surveys
Online surveys are increasingly being used to enhance decision-making. This article highlights two credit unions that are extending their use of surveys in two different ...
Share Draft Marketing Strategies
Learn how Schools Financial CU, Digital FCU and Anheuser-Busch Employees’ CU structure and market their share draft accounts.
Preserving a SEG Niche While Expanding to the Underserved
LCFCU works with various groups and resources to chart a course for the future.
One Credit Union’s Response to Mortgage Turmoil
Kern Schools is looking to catch potential mortgage issues early by educating not only members but the community.
A Campaign of Member Testimonials
Unitus Community Credit Union used member testimonials to widen its presence in the community and convey member value.
Browse Topics
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.