Marketing

The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!

How 2 Marketing Teams Organize For Impact

The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.

7 Tips To Rebrand After A Major Merger

Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.

Every Credit Union Has A Member Story To Tell

The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every

Members’ Choices Aren’t So Rational

February 13, 2012 No Comments

Goldilocks and Starbucks offer lessons in behavioral economics that credit unions can use to help members make decisions that are “just right.”

Email Fraud’s Latest Design

November 22, 2011 No Comments

Help your members combat the evolving forms of email fraud by offering them prevention tips.

What Does Your Brand Taste Like?

November 1, 2011 No Comments

A South American bank gives its brand a whole new look (and feel, and smell, and sound).

Does Gen Y Know What a Credit Union Is?

January 15, 2010 No Comments

If I didn’t know what a credit union was, I never would have joined.

Features

Members’ Choices Aren’t So Rational

February 13, 2012

Goldilocks and Starbucks offer lessons in behavioral economics that credit unions can use to help members make decisions that are “just right."

Features

Email Fraud’s Latest Design

November 22, 2011

Help your members combat the evolving forms of email fraud by offering them prevention tips.

Features

What Does Your Brand Taste Like?

November 1, 2011

A South American bank gives its brand a whole new look (and feel, and smell, and sound).

Features

Does Gen Y Know What a Credit Union Is?

January 15, 2010

If I didn't know what a credit union was, I never would have joined.

Browse Topics

Markets Flip From Pricing Cuts To 50% Chance Of Hikes

Jason Haley

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Keep The Mortgage. Ditch The Fees.

Savana Morie

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Aaron Passman

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Visions FCU ad for credit union home equity lending highlights a no-closing-cost HELOC using an image of a family at a water park and the message “Unlock Your Home’s Equity.”

3 Ways To Market For HELOC Success

Aaron Passman

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Small House, Big Opportunity: 2 Takes On Manufactured Home Loans

Aaron Passman

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

Mortgage Lending Is Back, But It Looks Different

Tony Waltrich

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.