How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Credit Union Strategy & Performance Interview: Cutting Costs, Holding onto Members
April 21, 2016
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Financial Partners is making sacrifices, lowering rates, and raising some fees, but its service holds onto members.
Results and Timeline of BECU’s Member Advantage & Early Saver Programs
April 21, 2016
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While these programs have received a lot of attention in the media, BECU offered new insight into its marketing strategy and its next steps.
Mission Federal Credit Union’s Baby Boomer Mission
April 21, 2016
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By matching goals to components of the retirement cycle, Mission hopes to meet the needs of members as they reach their Golden Years.
Part 3 of 3P’s: Product-Free, Personal, Passion
April 21, 2016
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Forget product, place, price and promotion. This three-part series features credit union success stories that demonstrate the power of the new three P’s.
CEO Interview: Acting Boldly In Good Times
April 21, 2016
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Backed by record-setting financials but with low member growth, Pete Sainato, CEO of Justice FCU, is instigating a program of significantly boosting return and value to members.
Catch ‘Em Young: Grow Membership and Drive Debit Usage
April 21, 2016
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How Oxford FCU is having success with its’ two-pronged strategy that is attracting younger members and driving up debit card usage.
Unity One’s Three-Pronged Approach to Serve the Hispanic Community
April 21, 2016
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The fastest growing segment of our country’s population represents an oportunidad importante for credit unions.
BECU Posts 19% Share Growth and Rising Membership in 3rd Quarter
April 21, 2016
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Defying the stall in industry growth rates, BECU is growing shares at five times the national average according to First Look data. What is driving their success?
On Navy Federal And The Military Millennial
April 21, 2016
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New research shows greater levels of financial satisfaction and confidence among military millennials, and Navy Federals introduction of a new financial education website.
Branches in Retail Stores Propel Membership, Asset Growth
April 19, 2016
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BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail stores.
Credit Union Strategy & Performance Interview: Cutting Costs, Holding onto Members
Financial Partners is making sacrifices, lowering rates, and raising some fees, but its service holds onto members.
Results and Timeline of BECU’s Member Advantage & Early Saver Programs
While these programs have received a lot of attention in the media, BECU offered new insight into its marketing strategy and its next steps.
Mission Federal Credit Union’s Baby Boomer Mission
By matching goals to components of the retirement cycle, Mission hopes to meet the needs of members as they reach their Golden Years.
Part 3 of 3P’s: Product-Free, Personal, Passion
Forget product, place, price and promotion. This three-part series features credit union success stories that demonstrate the power of the new three P’s.
CEO Interview: Acting Boldly In Good Times
Backed by record-setting financials but with low member growth, Pete Sainato, CEO of Justice FCU, is instigating a program of significantly boosting return and value ...
Catch ‘Em Young: Grow Membership and Drive Debit Usage
How Oxford FCU is having success with its’ two-pronged strategy that is attracting younger members and driving up debit card usage.
Unity One’s Three-Pronged Approach to Serve the Hispanic Community
The fastest growing segment of our country’s population represents an oportunidad importante for credit unions.
BECU Posts 19% Share Growth and Rising Membership in 3rd Quarter
Defying the stall in industry growth rates, BECU is growing shares at five times the national average according to First Look data. What is driving ...
On Navy Federal And The Military Millennial
New research shows greater levels of financial satisfaction and confidence among military millennials, and Navy Federals introduction of a new financial education website.
Branches in Retail Stores Propel Membership, Asset Growth
BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail ...
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.