How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
On Navy Federal And The Military Millennial
April 21, 2016
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New research shows greater levels of financial satisfaction and confidence among military millennials, and Navy Federals introduction of a new financial education website.
Branches in Retail Stores Propel Membership, Asset Growth
April 19, 2016
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BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail stores.
RSS Feeds at UW Credit Union are a First
April 19, 2016
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University of Wisconsin Credit Union in Madison with $730 million in assets have begun using RSS news feeds to update members on its monthly website content.
Brand Awareness Boosted Through Public Relations
April 19, 2016
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Credit unions have often been bashful about publicizing their many good works, but that is changing. Find out how credit union executives are increasingly using public relations to increase public awareness of their efforts.
Four Key Success Factors Drive Membership Growth
April 19, 2016
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Focus. Excite. Network. Over deliver. In 2005, these four themes drove two SEG-based credit unions to succeed in a slow growth environment.
Maine Credit Unions Cooperatively Advertise “There’s One for You” in 2005
April 19, 2016
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Learn how Maine credit unions are using cooperative advertising to gain new members and increase services per household of existing members.
Membership Expanded by Reaching out to the Unbanked
April 19, 2016
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Corporate America Family Credit Union ($550m) in Elgin, IL, began two programs to serve the unbanked. Learn how these programs helped attract new members and strengthen its bottom line.
Air Academy FCU: Commitment to Excellence Leads to First Mortgage Success
April 19, 2016
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During a time of credit union mortgage success, Air Academy has increased mortgage production as well as member service.
Give Credit Where Credit Is Due
April 19, 2016
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Hear the story of how Wauna Credit Union motivated a member to improve his credit.
Message To The Masses
April 19, 2016
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Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.
On Navy Federal And The Military Millennial
New research shows greater levels of financial satisfaction and confidence among military millennials, and Navy Federals introduction of a new financial education website.
Branches in Retail Stores Propel Membership, Asset Growth
BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail ...
RSS Feeds at UW Credit Union are a First
University of Wisconsin Credit Union in Madison with $730 million in assets have begun using RSS news feeds to update members on its monthly website ...
Brand Awareness Boosted Through Public Relations
Credit unions have often been bashful about publicizing their many good works, but that is changing. Find out how credit union executives are increasingly using ...
Four Key Success Factors Drive Membership Growth
Focus. Excite. Network. Over deliver. In 2005, these four themes drove two SEG-based credit unions to succeed in a slow growth environment.
Maine Credit Unions Cooperatively Advertise “There’s One for You” in 2005
Learn how Maine credit unions are using cooperative advertising to gain new members and increase services per household of existing members.
Membership Expanded by Reaching out to the Unbanked
Corporate America Family Credit Union ($550m) in Elgin, IL, began two programs to serve the unbanked. Learn how these programs helped attract new members and ...
Air Academy FCU: Commitment to Excellence Leads to First Mortgage Success
During a time of credit union mortgage success, Air Academy has increased mortgage production as well as member service.
Give Credit Where Credit Is Due
Hear the story of how Wauna Credit Union motivated a member to improve his credit.
Message To The Masses
Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.
Browse Topics
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
5 Tucson Credit Unions Join Forces For Affordable Housing
Savana Morie
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
4 Important Exceptions To Track For Commercial Lending
Callahan & Associates
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
The Personal Loan Landscape Has Shifted
Aaron Passman
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
Simplify Credit Card Issuing For Sustainable Growth
Callahan & Associates
How can credit unions stay true to their mission while evolving to meet modern needs?
Will Ultra-Low Interest Rates Improve Housing Affordability?
Andrew Lepczyk
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.