How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Turn A Rebrand Into A Re-Statement
January 5, 2015
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How a website redesign, a charter conversion, and a channel update helped Suncoast Credit Union reaffirm its mission statement.
5 Promotional Tips For 2015
January 5, 2015
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Wright-Patt Credit Union shares how it increased its name awareness from 55% to 73% in seven years.
How To Build Brand One Mouth At A Time
January 5, 2015
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Word-of-mouth, volunteer boards, and press releases replace email blasts, flyers, and media spend at the nation’s second-largest credit union.
New Year. New Members. New Opportunities.
January 5, 2015
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The strategies featured this week on CreditUnions.com will have existing members singing your praises and potential members signing up.
5 Ways To Work With Non-FI Cooperatives
December 24, 2014
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Lessons from five credit unions on the benefits of grocery co-op partnerships.
Anatomy Of A Living Brand: An Update On Wright-Patt Credit Union
October 14, 2013
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WPCU is gearing up for the sixth installment of its popular Savings Race challenge; the stakes are higher, but so is the credit union’s commitment to help members save, borrow, and learn.
Rank It, And They Will Come
June 24, 2013
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If you arent seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.
Are You Taking Full Advantage Of Google’s Think Insights?
April 17, 2013
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Almost any campaign can benefit from this bundle of free and low-cost marketing resources.
Highlight The Cooperative Business Model
September 24, 2012
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To strengthen the credit union marketplace, institutions have to walk the talk.
Focus Financial Services On Seniors
April 2, 2012
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Credit unions can accommodate their older demographic with reverse mortgages, financial investment services, and elder abuse education.
Turn A Rebrand Into A Re-Statement
How a website redesign, a charter conversion, and a channel update helped Suncoast Credit Union reaffirm its mission statement.
5 Promotional Tips For 2015
Wright-Patt Credit Union shares how it increased its name awareness from 55% to 73% in seven years.
How To Build Brand One Mouth At A Time
Word-of-mouth, volunteer boards, and press releases replace email blasts, flyers, and media spend at the nation’s second-largest credit union.
New Year. New Members. New Opportunities.
The strategies featured this week on CreditUnions.com will have existing members singing your praises and potential members signing up.
5 Ways To Work With Non-FI Cooperatives
Lessons from five credit unions on the benefits of grocery co-op partnerships.
Anatomy Of A Living Brand: An Update On Wright-Patt Credit Union
WPCU is gearing up for the sixth installment of its popular Savings Race challenge; the stakes are higher, but so is the credit union’s commitment ...
Rank It, And They Will Come
If you arent seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.
Are You Taking Full Advantage Of Google’s Think Insights?
Almost any campaign can benefit from this bundle of free and low-cost marketing resources.
Highlight The Cooperative Business Model
To strengthen the credit union marketplace, institutions have to walk the talk.
Focus Financial Services On Seniors
Credit unions can accommodate their older demographic with reverse mortgages, financial investment services, and elder abuse education.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.