How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
The New Basis Of Competition
June 11, 2015
No Comments
Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
The Uber For Banking
June 10, 2015
No Comments
Discussions on the future of mobile banking and more millennial research Wednesday at the Emerge Forum.
How Altra Credit Union Targets Younger Members Through Mobile
June 8, 2015
No Comments
An aggressive mix of targeting and technology has helped the Wisconsin-based credit union decrease its average age and expand member usage.
Marketing + Technology = Love At First Byte
June 8, 2015
No Comments
Mobile teams, Big Data, digital messaging, video programs, and more … this week on CreditUnions.com.
How Product Placement Became Cool
June 3, 2015
No Comments
Embedded marketing has implications for the future of credit union advertising, but what are they?
3 Investment Strategies For 3 Life Stages
June 1, 2015
No Comments
Generations Community explains a three-pronged plan to catch members early and help them invest for life.
The Overlooked Female Market
May 28, 2015
No Comments
Women may earn less than men, but they wield greater power as the family’s key financial decision maker.
How To Help Gen Y Get Smart About Money
May 28, 2015
No Comments
Financial literacy classes along with specially tailored products can attract the next generation of members who are critical to any credit union’s long-term survival.
Understanding The Value Of Early Adopters
May 28, 2015
No Comments
Members who more readily accept new self-service options are a market segment worth cultivating.
Members Bank From The Heart. Do You?
May 27, 2015
No Comments
A new ad from Simple throws down the gauntlet for thinking about financial services not as commodities but as tools for a better life.
The New Basis Of Competition
Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
The Uber For Banking
Discussions on the future of mobile banking and more millennial research Wednesday at the Emerge Forum.
How Altra Credit Union Targets Younger Members Through Mobile
An aggressive mix of targeting and technology has helped the Wisconsin-based credit union decrease its average age and expand member usage.
Marketing + Technology = Love At First Byte
Mobile teams, Big Data, digital messaging, video programs, and more ... this week on CreditUnions.com.
How Product Placement Became Cool
Embedded marketing has implications for the future of credit union advertising, but what are they?
3 Investment Strategies For 3 Life Stages
Generations Community explains a three-pronged plan to catch members early and help them invest for life.
The Overlooked Female Market
Women may earn less than men, but they wield greater power as the family’s key financial decision maker.
How To Help Gen Y Get Smart About Money
Financial literacy classes along with specially tailored products can attract the next generation of members who are critical to any credit union’s long-term survival.
Understanding The Value Of Early Adopters
Members who more readily accept new self-service options are a market segment worth cultivating.
Members Bank From The Heart. Do You?
A new ad from Simple throws down the gauntlet for thinking about financial services not as commodities but as tools for a better life.
Browse Topics
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
5 Tucson Credit Unions Join Forces For Affordable Housing
Savana Morie
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
4 Important Exceptions To Track For Commercial Lending
Callahan & Associates
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
The Personal Loan Landscape Has Shifted
Aaron Passman
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
Simplify Credit Card Issuing For Sustainable Growth
Callahan & Associates
How can credit unions stay true to their mission while evolving to meet modern needs?
Will Ultra-Low Interest Rates Improve Housing Affordability?
Andrew Lepczyk
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.