How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
How To Build Brand One Mouth At A Time
January 5, 2015
No Comments
Word-of-mouth, volunteer boards, and press releases replace email blasts, flyers, and media spend at the nation’s second-largest credit union.
New Year. New Members. New Opportunities.
January 5, 2015
No Comments
The strategies featured this week on CreditUnions.com will have existing members singing your praises and potential members signing up.
5 Ways To Work With Non-FI Cooperatives
December 24, 2014
No Comments
Lessons from five credit unions on the benefits of grocery co-op partnerships.
Anatomy Of A Living Brand: An Update On Wright-Patt Credit Union
October 14, 2013
No Comments
WPCU is gearing up for the sixth installment of its popular Savings Race challenge; the stakes are higher, but so is the credit union’s commitment to help members save, borrow, and learn.
Rank It, And They Will Come
June 24, 2013
No Comments
If you arent seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.
Are You Taking Full Advantage Of Google’s Think Insights?
April 17, 2013
No Comments
Almost any campaign can benefit from this bundle of free and low-cost marketing resources.
Highlight The Cooperative Business Model
September 24, 2012
No Comments
To strengthen the credit union marketplace, institutions have to walk the talk.
Focus Financial Services On Seniors
April 2, 2012
No Comments
Credit unions can accommodate their older demographic with reverse mortgages, financial investment services, and elder abuse education.
Credit Unions Creating The Next Economy
March 26, 2012
No Comments
As America continues to transform itself economically, credit unions are becoming more involved in their communities.
There’s No Such Thing As A Free Lunch
March 12, 2012
No Comments
An article in the Los Angeles Times provides a cautionary lesson for credit unions.
How To Build Brand One Mouth At A Time
Word-of-mouth, volunteer boards, and press releases replace email blasts, flyers, and media spend at the nation’s second-largest credit union.
New Year. New Members. New Opportunities.
The strategies featured this week on CreditUnions.com will have existing members singing your praises and potential members signing up.
5 Ways To Work With Non-FI Cooperatives
Lessons from five credit unions on the benefits of grocery co-op partnerships.
Anatomy Of A Living Brand: An Update On Wright-Patt Credit Union
WPCU is gearing up for the sixth installment of its popular Savings Race challenge; the stakes are higher, but so is the credit union’s commitment ...
Rank It, And They Will Come
If you arent seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.
Are You Taking Full Advantage Of Google’s Think Insights?
Almost any campaign can benefit from this bundle of free and low-cost marketing resources.
Highlight The Cooperative Business Model
To strengthen the credit union marketplace, institutions have to walk the talk.
Focus Financial Services On Seniors
Credit unions can accommodate their older demographic with reverse mortgages, financial investment services, and elder abuse education.
Credit Unions Creating The Next Economy
As America continues to transform itself economically, credit unions are becoming more involved in their communities.
There’s No Such Thing As A Free Lunch
An article in the Los Angeles Times provides a cautionary lesson for credit unions.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.