How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
When It Comes To Payments, I Prefer Third-Party Apps
July 13, 2017
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Millennials payment preferences, third-party payment apps, and how credit unions should capitalize off the two.
2 Real Millennials. 1 Real Mortgage. (Part 3)
July 10, 2017
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This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
Creating A Lasting Member Impact Through Powerful Digital Storytelling
July 10, 2017
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Connecting members to the credit union story makes them part of it, building brand and loyalty.
The Truth Behind Millennials And Their Relationship With Interest Rates
July 10, 2017
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The largest generation yet has only known low rates. Education and comparison tools could go a long way toward preparing them, and your credit union, for future home buying.
3 Considerations For Implementing Digital Lending Solutions
July 10, 2017
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Learn more about the next feature being added to the banking experience.
‘Flaky’ Millennials Run The World
July 7, 2017
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I’m noncommittal and so is my generation. We are redefining everything – even the credit union industry.
Summertime Splash
July 1, 2017
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Grab a towel and relax by the water with this credit union crossword puzzle.
State In The Spotlight: Idaho
July 1, 2017
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There are three times the number of credit unions than banks in Idaho, and members are making the most of the credit union movement. Idaho credit unions post the third-best performance among all 50 states for member, asset, loan, and share growth.
2 Real Millennials. 1 Real Mortgage. (Part 2)
June 28, 2017
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This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
How Southern Chautauqua FCU Builds Savings And Futures In Local Schools
June 26, 2017
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High-interest savings programs, financial education, and in-school branches form the backbone of the western New York cooperative’s strategy.
When It Comes To Payments, I Prefer Third-Party Apps
Millennials payment preferences, third-party payment apps, and how credit unions should capitalize off the two.
2 Real Millennials. 1 Real Mortgage. (Part 3)
This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
Creating A Lasting Member Impact Through Powerful Digital Storytelling
Connecting members to the credit union story makes them part of it, building brand and loyalty.
The Truth Behind Millennials And Their Relationship With Interest Rates
The largest generation yet has only known low rates. Education and comparison tools could go a long way toward preparing them, and your credit union, ...
3 Considerations For Implementing Digital Lending Solutions
Learn more about the next feature being added to the banking experience.
‘Flaky’ Millennials Run The World
I'm noncommittal and so is my generation. We are redefining everything – even the credit union industry.
Summertime Splash
Grab a towel and relax by the water with this credit union crossword puzzle.
State In The Spotlight: Idaho
There are three times the number of credit unions than banks in Idaho, and members are making the most of the credit union movement. Idaho ...
2 Real Millennials. 1 Real Mortgage. (Part 2)
This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
How Southern Chautauqua FCU Builds Savings And Futures In Local Schools
High-interest savings programs, financial education, and in-school branches form the backbone of the western New York cooperative’s strategy.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.