How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Send Help: Student Loan Debt Is Ruining My Life
June 21, 2017
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The millennial disposition toward education and the student loan debt often associated with it — and how credit unions can help them overcome it all.
Will Work For Housing … Travel … Pay …
June 15, 2017
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How the unspoken requirement of the internship impacts my life and my generation and how it should impact credit unions.
How I Chose My Financial Institution
June 8, 2017
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The familial influence is strong, but here are two ways credit unions can sway a switch.
2 Real Millennials. 1 Real Mortgage. (Part 1)
June 1, 2017
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This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
My Take On My Generation
May 31, 2017
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A new CreditUnions.com millennial correspondent introduces what’s next for her generation.
The Financial Diaries Adds Details To Data, Possibilities For Credit Unions
May 24, 2017
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This look at the daily financial lives of everyday Americans could spark strategic thinking for credit unions serving the growing gig economy.
Millennials In Focus
May 22, 2017
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What recent college grads say about student debt, what they needed at age 18, and how they chose their bank or credit union.
Big Rewards Increase Member Engagement
May 22, 2017
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Community Choice has given back more than $6 million in credits and rebates in four years and is the primary financial institution for nearly 70% of members.
A Strategy To Manage Cash And Serve Members
May 15, 2017
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Mountain America Credit Union is a veteran user of cash management analytics, but it’s still learning how to optimize its understanding of and confidence in the system.
First South Financial’s Targeted Marketing Nets Big Returns
May 15, 2017
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The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
Send Help: Student Loan Debt Is Ruining My Life
The millennial disposition toward education and the student loan debt often associated with it — and how credit unions can help them overcome it all.
Will Work For Housing … Travel … Pay …
How the unspoken requirement of the internship impacts my life and my generation and how it should impact credit unions.
How I Chose My Financial Institution
The familial influence is strong, but here are two ways credit unions can sway a switch.
2 Real Millennials. 1 Real Mortgage. (Part 1)
This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
My Take On My Generation
A new CreditUnions.com millennial correspondent introduces what’s next for her generation.
The Financial Diaries Adds Details To Data, Possibilities For Credit Unions
This look at the daily financial lives of everyday Americans could spark strategic thinking for credit unions serving the growing gig economy.
Millennials In Focus
What recent college grads say about student debt, what they needed at age 18, and how they chose their bank or credit union.
Big Rewards Increase Member Engagement
Community Choice has given back more than $6 million in credits and rebates in four years and is the primary financial institution for nearly 70% ...
A Strategy To Manage Cash And Serve Members
Mountain America Credit Union is a veteran user of cash management analytics, but it’s still learning how to optimize its understanding of and confidence in ...
First South Financial’s Targeted Marketing Nets Big Returns
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
Browse Topics
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.