Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
What Has The Pandemic Taught Credit Unions About Branching?
May 17, 2021
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Senior branch managers from five credit unions share how COVID-19 challenges yielded opportunities to deepen member connections and broaden staff skills through cross-training.
What’s In A Name: Member Experience Researcher
May 3, 2021
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User experience research helps specialists define and refine the BECU member experience.
Bring In The Staff, Or Leave Them At Home? A View From 7 Credit Unions.
April 19, 2021
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Leaders from cooperatives rural and urban talk about how they are handling staffing strategy during the pandemic.
Take Command Of Your Online Brand
April 8, 2021
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First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
4 Tips To Boost Branch Search Rankings
April 8, 2021
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Make your credit union’s branches stand out in a sea of search results. Follow these four tips to ensure potential members find your branches when searching online for financial services.
Swipe, Dip, Tap: Contactless Offers A New Way To Pay
April 5, 2021
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The pandemic has changed the way Americans use cards. That behavior might never be the same.
A Year Later: What’s Here To Stay And What’s Next In Payments
April 5, 2021
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Now’s the time to make sure all payments channels work together as a “new normal” emerges.
Engaging Your Cardmembers With A Slick And Secure Credit Card Mobile Application
April 5, 2021
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Meeting consumer expectations can be achieved in partnership with a technology partner in tune with these times.
6 Practices To Adopt In Appointment-Only Branches
March 29, 2021
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Community First Credit Union Of Florida switched to an appointment-only model in 2020. Now, it has insights on how to make the brick-and-mortar experience better for all.
Helping Members Migrate To Digital
March 24, 2021
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We’ll lay out the challenges credit unions face and provide actionable solutions for leveling up both your frontline and your member experience.
What Has The Pandemic Taught Credit Unions About Branching?
Senior branch managers from five credit unions share how COVID-19 challenges yielded opportunities to deepen member connections and broaden staff skills through cross-training.
What’s In A Name: Member Experience Researcher
User experience research helps specialists define and refine the BECU member experience.
Bring In The Staff, Or Leave Them At Home? A View From 7 Credit Unions.
Leaders from cooperatives rural and urban talk about how they are handling staffing strategy during the pandemic.
Take Command Of Your Online Brand
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
4 Tips To Boost Branch Search Rankings
Make your credit union's branches stand out in a sea of search results. Follow these four tips to ensure potential members find your branches when ...
Swipe, Dip, Tap: Contactless Offers A New Way To Pay
The pandemic has changed the way Americans use cards. That behavior might never be the same.
A Year Later: What’s Here To Stay And What’s Next In Payments
Now’s the time to make sure all payments channels work together as a “new normal” emerges.
Engaging Your Cardmembers With A Slick And Secure Credit Card Mobile Application
Meeting consumer expectations can be achieved in partnership with a technology partner in tune with these times.
6 Practices To Adopt In Appointment-Only Branches
Community First Credit Union Of Florida switched to an appointment-only model in 2020. Now, it has insights on how to make the brick-and-mortar experience better ...
Helping Members Migrate To Digital
We'll lay out the challenges credit unions face and provide actionable solutions for leveling up both your frontline and your member experience.
Browse Topics
3 Popular Case Studies From 2024: Where Are They Now?
Savana Morie
CreditUnions.com revisits three credit unions to learn how their strategies have evolved since their original spotlight and see what’s in store for the future.
5 Lessons About Ground-Level Intelligence From A Rooftop Farm
Alix Patterson
A national leader in urban agriculture shows how front-line insights drive real local impact — and why credit union branches are perfectly positioned to do the same.
At Kirtland Credit Union, Project Management Isn’t Just A Task. It’s An Ethos.
Aaron Passman
Kirtland Credit Union’s five-tiered scoring system and rigorous approval process might look like red tape, but it’s streamlining resource allocation and improving efficiency for credit union for growth.
Financial Wellbeing Is About More Than Vulnerability
Chris Howard
Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional engagement and trust.
How To Build AI Strategy In Real Time (Part 1)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
How To Build AI Strategy In Real Time (Part 2)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
Credit Union Finance Leaders Saddle Up For 2026
Aaron Passman
After an anxious 2025, CFOs and observers across the industry are preparing for the year ahead — for better or for worse.
Changes Are Why You Need Today’s Nacha Rulebook
Callahan & Associates
Quality payments are a hallmark of the ACH Network. Follow the rules and do right by members.
Hurricane Knocked The Power Out? New Orleans Firemen’s FCU Is Ready.
Aaron Passman
The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the community get back on its feet when the time comes.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.