3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
To Link Or Not To Link: Addressing Expectations For Mobile Apps
August 30, 2021
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Multiple apps can help build a singular experience for digitally demanding credit union members.
Top-Shelf Tools For Credit Unions That Make Less Than 100 Loans A Month
August 23, 2021
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Scaling up is the easy part. MeridianLink’s Entry platform leads the way in scaling down the volume needed to deploy best-of-breed account opening and lending.
Digital Account Opening: Removing Friction and Enhancing the Member Experience
August 18, 2021
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Baron Conway (SVP, head of digital and product management at Nuvision Federal Credit Union, $2.7B) and Courtney Rowan, vp, digital experience at Citadel Credit Union, $4.4B) discuss how they have taken on digital transformation and looked at ways to reduce friction and enhance the member experience.
Staffing Your Contact Center for Digital Transformation
July 14, 2021
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Learn how to staff and optimize your contact center for digital transformation.
3 Ways Harnessing Enterprise-Wide Data Promotes Sustainable Success At Your Credit Union
July 12, 2021
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By incorporating insights like feature adoptions, user behavior, fraud data, and more, credit unions can better prepare for the future.
Establishing The Engagement Model Of The Future
July 12, 2021
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Opti-channel: a new approach to using analytics to meet digital expectations one member at a time.
What’s In A Name: Senior Member Insights Manager
July 12, 2021
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Alliant’s Maura Ronayne uses business intelligence to help the credit union make intelligent business decisions from the member experience perspective.
15 Ratios Every Board Member Should Know (Part 1)
June 30, 2021
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12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and micro performance.
What’s In A Name: Vice President Of Strategic Management
June 14, 2021
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Jonathan Dubuc focuses on “getting the right things done right” at Gulf Winds Credit Union.
New Member Onboarding: Remove Friction And Create Member Delight
May 27, 2021
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Member Loyalty Group shares insights gleaned from tracking member feedback and sentiment on the topic of onboarding.
To Link Or Not To Link: Addressing Expectations For Mobile Apps
Multiple apps can help build a singular experience for digitally demanding credit union members.
Top-Shelf Tools For Credit Unions That Make Less Than 100 Loans A Month
Scaling up is the easy part. MeridianLink’s Entry platform leads the way in scaling down the volume needed to deploy best-of-breed account opening and lending.
Digital Account Opening: Removing Friction and Enhancing the Member Experience
Baron Conway (SVP, head of digital and product management at Nuvision Federal Credit Union, $2.7B) and Courtney Rowan, vp, digital experience at Citadel Credit Union, ...
Staffing Your Contact Center for Digital Transformation
Learn how to staff and optimize your contact center for digital transformation.
3 Ways Harnessing Enterprise-Wide Data Promotes Sustainable Success At Your Credit Union
By incorporating insights like feature adoptions, user behavior, fraud data, and more, credit unions can better prepare for the future.
Establishing The Engagement Model Of The Future
Opti-channel: a new approach to using analytics to meet digital expectations one member at a time.
What’s In A Name: Senior Member Insights Manager
Alliant’s Maura Ronayne uses business intelligence to help the credit union make intelligent business decisions from the member experience perspective.
15 Ratios Every Board Member Should Know (Part 1)
12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and ...
What’s In A Name: Vice President Of Strategic Management
Jonathan Dubuc focuses on “getting the right things done right” at Gulf Winds Credit Union.
New Member Onboarding: Remove Friction And Create Member Delight
Member Loyalty Group shares insights gleaned from tracking member feedback and sentiment on the topic of onboarding.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.