3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Top-Shelf Tools For Credit Unions That Make Less Than 100 Loans A Month
August 23, 2021
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Scaling up is the easy part. MeridianLink’s Entry platform leads the way in scaling down the volume needed to deploy best-of-breed account opening and lending.
Digital Account Opening: Removing Friction and Enhancing the Member Experience
August 18, 2021
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Baron Conway (SVP, head of digital and product management at Nuvision Federal Credit Union, $2.7B) and Courtney Rowan, vp, digital experience at Citadel Credit Union, $4.4B) discuss how they have taken on digital transformation and looked at ways to reduce friction and enhance the member experience.
Staffing Your Contact Center for Digital Transformation
July 14, 2021
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Learn how to staff and optimize your contact center for digital transformation.
3 Ways Harnessing Enterprise-Wide Data Promotes Sustainable Success At Your Credit Union
July 12, 2021
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By incorporating insights like feature adoptions, user behavior, fraud data, and more, credit unions can better prepare for the future.
Establishing The Engagement Model Of The Future
July 12, 2021
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Opti-channel: a new approach to using analytics to meet digital expectations one member at a time.
What’s In A Name: Senior Member Insights Manager
July 12, 2021
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Alliant’s Maura Ronayne uses business intelligence to help the credit union make intelligent business decisions from the member experience perspective.
15 Ratios Every Board Member Should Know (Part 1)
June 30, 2021
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12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and micro performance.
What’s In A Name: Vice President Of Strategic Management
June 14, 2021
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Jonathan Dubuc focuses on “getting the right things done right” at Gulf Winds Credit Union.
New Member Onboarding: Remove Friction And Create Member Delight
May 27, 2021
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Member Loyalty Group shares insights gleaned from tracking member feedback and sentiment on the topic of onboarding.
Conversations Transform Members’ Finances At Teachers Credit Union
May 24, 2021
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Top-Level Takeaways Members’ financial health and wellbeing are tied to mission, vision, and values statements at Teachers Credit Union. A formal training program provides guidance to front-line employees on how to build deeper connections during member interactions. Teachers Credit Union ($4.2B, South Bend, IN) ties the health and wellbeing of its members to its mission,
Top-Shelf Tools For Credit Unions That Make Less Than 100 Loans A Month
Scaling up is the easy part. MeridianLink’s Entry platform leads the way in scaling down the volume needed to deploy best-of-breed account opening and lending.
Digital Account Opening: Removing Friction and Enhancing the Member Experience
Baron Conway (SVP, head of digital and product management at Nuvision Federal Credit Union, $2.7B) and Courtney Rowan, vp, digital experience at Citadel Credit Union, ...
Staffing Your Contact Center for Digital Transformation
Learn how to staff and optimize your contact center for digital transformation.
3 Ways Harnessing Enterprise-Wide Data Promotes Sustainable Success At Your Credit Union
By incorporating insights like feature adoptions, user behavior, fraud data, and more, credit unions can better prepare for the future.
Establishing The Engagement Model Of The Future
Opti-channel: a new approach to using analytics to meet digital expectations one member at a time.
What’s In A Name: Senior Member Insights Manager
Alliant’s Maura Ronayne uses business intelligence to help the credit union make intelligent business decisions from the member experience perspective.
15 Ratios Every Board Member Should Know (Part 1)
12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and ...
What’s In A Name: Vice President Of Strategic Management
Jonathan Dubuc focuses on “getting the right things done right” at Gulf Winds Credit Union.
New Member Onboarding: Remove Friction And Create Member Delight
Member Loyalty Group shares insights gleaned from tracking member feedback and sentiment on the topic of onboarding.
Conversations Transform Members’ Finances At Teachers Credit Union
Top-Level Takeaways Members’ financial health and wellbeing are tied to mission, vision, and values statements at Teachers Credit Union. A formal training program provides guidance ...
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?